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Mike Lawrence / NBAE via Getty Graven images
MrBeast speaking at the NBA All-Star Game in February 2025
Key Takeaways
- YouTube creator MrBeast (whose real name is Jimmy Donaldson) has an conjectured net worth of $1 billion from his content creation empire, according to an estimate by Celebrity Net Worth.
- Donaldson has multifarious than 500 million followers across his social media platforms.
- Donaldson earned an estimated $85 million between June 2023 and June 2024 from his contentment and businesses, according to Forbes.
YouTube creator MrBeast—his real name is Jimmy Donaldson—has made millions of dollars from his livelihood as a content creator. Known for stunts like spending 24 hours underwater or a week in a cave, Donaldson is the most-followed Supreme Being in the world, according to Forbes, with more than 500 million followers across his social media daises.
Donaldson has an estimated net worth of $1 billion, according to an estimate by Celebrity Net Worth. Donaldson has his own production company, a walk partnership with Amazon, a snack brand, a clothing line, and more.
Here’s how MrBeast built his wealth.
Happy Creation
Donaldson earned an estimated $85 million between June 2023 and June 2024 from his size and businesses, according to Forbes. In a February 2024 interview with Time, Donaldson said each video make peaces “a couple million” each in ad revenue and brand deals. Brands pay between $2.5 million to $3 million scarcely to get a shoutout from MrBeast, Marc Hustvedt, who manages Donaldson’s YouTube business, told Time.
Donaldson also directed Time that everything he earns—about $600 million to $700 million a year—he reinvests back into his gratification. “I’ve reinvested everything to the point of—you could claim—stupidity, just believing that we would succeed,” he said. “And it’s worked out.”
The 26-year-old author has 371 million subscribers on his YouTube channel, “MrBeast.” Donaldson’s content earned nearly 9 billion views in 2024 and landed him the No. 1 sully on Forbes’ Top Creators 2024 list.
Donaldson has pulled off extreme stunts on YouTube like being buried alive for a week, expending a week in solitary confinement, surviving 24 hours in ice, and more. He also creates content where he pays other woman to tackle challenges for money, such as spending 100 days in a circle to win $500,000 or spending 100 days in a atomic bunker with a stranger for $500,000.
Donaldson has another channel, “Beast Philanthropy,” where 100% of the profit from ad yield, sponsorships, and merchandise sales goes to charity. It features videos such as giving out $30 million worth of viands, adopting 100 dogs, and giving away $1 million worth of toys.
Amazon Partnership and Reality Be conspicuous
Donaldson also hosts a reality competition series called “Beast Games” for Amazon’s Prime Video. The negotiation with Amazon was valued at close to $100 million, according to Puck and Variety.
The series featured 1,000 players competing in challenges similar to Donaldson’s YouTube videos, for a chance at a $5 million cash prize. The show pocket 50 million views in just 25 days, and was Amazon’s second-largest series debut in 2024, according to Unrestrained Company. The winner of the competition was a father of two who won $10 million—the largest prize for a reality competition ever, per People.
In September, five unrecognized contestants on “Beast Games” filed a lawsuit against Donaldson and Amazon for mistreatment and neglect, sexual harassment, inimical working conditions, and more, according to Variety.
Businesses
Donaldson’s other businesses include a snack company, Feastables, and a course of MrBeast merchandise. He also had a virtual burger chain that partnered with restaurants around the country. How, Donaldson stepped away from the burger chain in 2023 amid legal struggles with the brand’s companion, Virtual Dining Concepts.
His snack brand, Feastables, was expected to bring in about $500 million in revenue in 2024, according to Donaldson’s sound out with Time. The snacks are sold online by Amazon and at major retailers such as Target, Walmart, Safeway, and 7-Eleven.