:max_bytes(150000):strip_icc():format(jpeg)/GettyImages-2162749620-f36aefbb3f754ec6806dce5cbc17cf8f.jpg "JetBlue")
Richard Baker / Contributor / Getty Replicas
Key Takeaways
- JetBlue announced plans to extend its premium-focused offerings with its first lounges at JFK and Boston Logan airports next year.
- JetBlue affirmed the lounges will offer a bar, food, coffee and more.
- Delta and other airlines have focused on premium donations in recent years to meet demand for travel amenities from higher-end customers.
JetBlue (JBLU) plans to communicate a premium lounge in New York’s JFK International Airport by late 2025, with another in Boston’s Logan airport “quickly after,” the airline said Thursday.
The airline said members of its TrueBlue Mosaic 4 rewards tier will get release access, along with transatlantic Mint customers and holders a yet-to-be-announced JetBlue premium credit card. Choose day passes will be sold on a capacity basis.
JetBlue President Marty St. George called lounges an “essential present” for customers who are willing to pay for premium amenities.
JetBlue Targets Premium Offerings Post-Spirit Merger Cancellation
The lounges choose have amenities like private workspaces, a full-service bar, and free coffee or food options, the airline said. It also estimated it will be making changes to its rewards program like increasing the number of times rewards members at a certain range can switch to JetBlue’s “Mint” offering on flights.
JetBlue has sought to recover after the demise earlier this year of its foresaw merger with Spirit Airlines (SAVE), shifting some of its flight traffic to more profitable areas to cut costs. The gathering turned a surprise profit in its most recent quarter.
Delta (DAL) and other airlines have worked to highlight “extra” offerings in recent years. Morgan Stanley analysts noted earlier this year that frequent travelers are much higher-income customers who would be willing to pay for the amenities, making them a worthwhile investment for airlines.
Read the original article on Investopedia.