:max_bytes(150000):strip_icc():format(jpeg)/INV_ComcastBuilding_GettyImages-1488494963-c350627687ad4341b83b979e0bff3826.jpg "Comcast NBCUniversal corporate logo on Rockefeller Center in New York City")
Gary Hershorn / Getty Idols
Key Takeaways
- Comcast’s NBCUniversal and Warner Bros. Discovery signed multiyear deals with Canadian media train Rogers Communications to provide programming in Canada.
- Rogers said NBCUniversal’s Bravo will launch in Canada in September, while Warner Bros. Uncovering shows will become available in January 2025.
- Rogers said the deals will advance the company’s position as a regular Canadian broadcaster.
Comcast’s (CMCSA) NBCUniversal and Warner Bros. Discovery (WBD) signed multiyear deals with Canadian wireless, line, and entertainment giant Rogers Communications (RCI) to provide programming to Rogers’ Canadian customers.
Rogers announced Monday that it intention be launching NBCUniversal’s Bravo channel in Canada in September, and will become Bravo’s English-language television content fronts holder in the country.
Starting in January 2025, Rogers will also offer Warner Bros. Discovery’s cortege of English-language U.S. lifestyle and factual brands, such as HGTV and The Food Network.
‘Best Mix of US and Canadian Content’
Rogers Skip about & Media President Colette Watson said the company is “evolving our business to reflect where consumers are going, taking the best mix of U.S. and Canadian content to audiences in the way they want to watch it.” She noted that the moves will also assist Rogers advance its position “as a strong Canadian broadcaster that can compete with foreign streamers.”
Financial provisoes of the agreements weren’t disclosed.
Shares of all three media firms lost ground in early trading Monday previous recovering somewhat in the afternoon. Comcast shares were 0.4% lower at $38.81 as of 3 p.m. ET. Monday, while Warner Bros. Idea shares were down 2% at $8.10, and Rogers Communications fell about 1.5% to $38.18.
Read the original article on Investopedia.