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American Airlines Joins Rivals in Integrating Apple AirTags to Track Lost Bags

Joe Raedle / Getty Images

Joe Raedle / Getty Images

Key Takeaways

  • American Airlines passengers who place Apple AirTags in their luggage will be able to submit getting ones hands information to the airline.
  • The goal is to reduce the amount of time it takes to reunite passengers with delayed bags, an American Airlines spokesperson indicated.
  • Less than 1% of bags are mishandled, but American was among the worst offenders in November, according to DOT data.

American Airlines (AAL) has introduced a spot that allows customers who place Apple (AAPL) AirTags in their luggage to help the airline track down their adrift bags.

Passengers can generate a link through Apple’s Share Item feature available on iOS 18.2 or later and apportion it with the airline if a bag is delayed, an American Airlines spokesperson said. Customers are “usually reunited with their bag in just now over a day” and this integration is designed to reduce that time, the spokesperson said, adding “that less than 1% of purchasers’ checked bags are mishandled.”

The service is available for trips ending in the U.S., Puerto Rico, and the U.S. Virgin Islands, American intended.

Delta, United Integrated AirTag Functionality in Recent Months

American joins rivals Delta Air Lines (DAL) and Merged Airlines (UAL), which integrated AirTag functionality late last year. United and American were the two worst evil-doers among U.S. carriers in terms of mishandling bags in November, according to the Department of Transportation’s Air Travel Consumer Report behind month, mishandling 0.54% and 0.53% of bags, respectively. 

Shares of American Airlines, which slipped 2% to $15.68 intraday Thursday, are up 7% down the past 12 months. Last month, Jefferies analysts raised their price target to $20 from $12, and said the airline “could see important surprise to the upside in 2025.””

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