9 Client Events to Grow Your Financial Advisor Practice

Customer events are a proven way for financial advisors to demonstrate appreciation, further develop the client-advisor relationship and increase the chance of being interposed to clients’ friends and associates.

To be effective, these events need to be fun or informative, and most of all, memorable. But keep in mind, the end ideal is to strengthen client relationships and get them excited to give you more ongoing business and recommend you to their friends and forebears.

Key Takeaways

Keeping clients engaged or prospects excited is one of the most challenging roles of financial advisors to keep their partnership growing and successful.
Traditional marketing techniques and client management programs like sending birthday cards, accessory phone calls, or email reminders can be a good start but it’s often not enough to really stand out.
Spending time with customers and taking them to well-thought events can be a huge game changer for your business and strengthen client relationships.
Here we acceptable some innovative client events you may want to consider.

Client Appreciation Dinners

A client dinner is the most fundamental appreciation event—and the most intimate. Invite a client out to dinner at a restaurant that’s suited to their preferences. Imparting the invitation to a spouse and another couple is also a non-threatening approach to meeting new prospects.

You can also hold appreciation dinners on a larger progression with all of your clients and prospects in attendance. Rent out a hall and cater an evening meal with drinks and music for an adults-only episode, or invite the kids and have a cookout at a local park. Whatever you decide, make it all about how much you appreciate them and not there selling a new offering or trying to talk anyone into additional services.

Wine-Tasting Events

A wine-tasting event is a spinoff of the shopper appreciation dinner and can be done with only wine and hors d’oeuvres or with a full-course dinner. Many restaurants proposal a wine-tasting package, complete with a sommelier to help host and explain the wine options. For a more expensive chance, various wines can be paired with different courses of the meal.

If this type of event goes over nicely with your clients, offer a few each year and keep it interesting by focusing on different wine types each while: all red wines, all white wines, wines from a certain country or region, etc.

Estate or Tax Planning Workshops

Workshops are a talented way to provide value to clients and establish relationships with other professionals. Find a local

Market-Related or Guest Lecturer Workshops

Market-related workshops are based on topics that are timely and interesting to clients. They can talk about what has been current on in financial news or about new products.

Market workshops are effective because they help educate clients on the essentials of

Painting Events

At this type of event, a painting instructor teaches everyone how to paint the same picture. They victual paints, brushes, canvases, and sometimes wine.

Advisors can host a private session with the art instructor and invite a few clients. Be sure to include spouses in the invitation—it may give you an opportunity to meet them if they’re hesitant to attend pecuniary planning sessions at your office.

Be sure to take a group picture of all the clients holding up their paintings and email it to every one.

Movie Nights

Renting out a

Sports Clinics

Sports clinics can be tailored to your clients’ hobbies. Golf is most often popular with the retiree clientele, and a golf clinic makes a great event. Hosting it at a local golf ambit with an instructor would be well-received since golfers are usually looking to improve. Plus, you can open the clinic to associates of the golf course in the hopes that they may be looking for a financial advisor.

Personalized Events or Parties

Client-specific issues are tailored around important milestones in a client’s life. Hosting a party in honor of these milestones would greatly development the client-advisor relationship. For example, if a client is set to retire, the advisor could throw a surprise retirement party and invite the shopper’s friends and family. This also gives the advisor an opportunity to interact with new prospects.

Charity Events

Emcee a charity event is another great opportunity to invite clients. Inviting your clients to participate in a fundraiser or other effect come what may for your favorite charity shows them that you care about matters outside of business.

If a client is actively implicated in a charity, offering to help host or attend an event might also improve your relationship.

It’s important to about that these events are about your clients, not you. Base your choices around what your patrons would have fun doing or would benefit from the most, and keep the selling to a minimum. Business is built on in person relationships, and it’s especially true in financial planning and investment management.