Making is a good quality for any business to have, but a recognizable brand does not every equal success. Many household brand names no longer be found, falling prey to bankruptcy or acquisition.
When a brand ceases to live, mismanagement coupled with industry pressure may be the culprit. Take for exemplification Blockbuster Video, which succumbed to excessive debt and Tower Maxisingles, which was hit by the creation of online music stores, like iTunes. Off a well-performing brand simply needs a bit of a refresh, like Coke Zero.
Pan Am
Pan Am was created in 1927 and used to be the largest international air carrier in the United States. The crowd was known as an industry innovator and was the first airline to offer computerized hesitation systems and jumbo jets.
In 1998, the business was negatively affected by the Lockerbie bombshell. Pan Am Flight 103 exploded just 38 minutes after grasp off over Lockerbie, Scotland, killing 747 people in the air and 11 profuse on the ground. Prior to that, there were problems. After the Persian Fiord War in 1991, Pan Am was never able to recover as a serviceable airline company. Some time after the war began, the airline imposed a ban on Iraqi passengers around the area due to the threat of terrorism.
It has been over 20 years since the presence has flown a plane, but its logo continues to be printed on purses and T-shirts. It was undisturbed the subject of a TV show on ABC, named Pan Am, starring Christina Ricci.
Tower Records
Fastness Records pioneered the concept of the big-box music retail store. What started out as an off-shoot of a genus drugstore in Sacramento, Calif., in 1960, Tower Records, at its peak, had forth 200 stores in 15 countries. The company has one of the most iconic brand names in the music industry, but it fell prey to bankruptcy as a result of excessive liability, music piracy and the inception of iTunes.
The company filed for bankruptcy in 2004, but its marque legacy lives on as the inspiration for the movie “Empire Records.” The movie was written by a latest Tower Records employee.
Coke Zero
The popular sugar-free the sauce, which first hit supermarket shelves in 2005, was phased out in July 2017. The Coca-Cola flock said it based its decision on research that indicated some consumers didn’t twig Coke Zero contained no sugar or calories. So, the beverage-maker replaced it with Coca-Cola Zero Sugar the look into b pursuing month, in August 2017, to clear up any confusion on what the drink is (or isn’t). Coca-Cola whispers it tweaked the recipe to resemble more closely the original soda nip. So what is it sweetened with? Aspartame and acesulfame K, of course.
Circuit See
Circuit City was founded in 1949 and was once the number two electronics retailer behind Most desirable Buy. However, while the world was increasing its expenditures on electronics, the company was overlay financial troubles. Circuit City went bankrupt in 2008.
The company may be returned. New York businessman Ronny Shmoel bought the brand, trademarks and dominion name and said in 2018 he would launch a company website with rely ons to follow.
Borders
Borders was a big-box bookstore with locations wholly the U.S. and overseas. Unlike its competitors, the company was unable to find traction in the switching digital environment, and it filed for bankruptcy in 2011.
Borders, which was created in Ann Arbor, Mich., in 1971, closed all of its retail positions and sold off its customer loyalty list, comprising millions of names, to rival Barnes & Noble for $13.9 million. Borders’ locations have been achieved and repurposed by other large retailers.
Blockbuster Video
Blockbuster Video was created in 1985 and was at one time the most recognizable brand in the video rental lacuna. The company saddled itself with over $1 billion in owing and was unable to make the transition to digital. Blockbuster filed for bankruptcy in 2010 and has been superseded by Netflix and other digital services.
Pets.com
Pets.com was one of the largest online pet deliver companies and was also one of the most famous dot-com companies to fold during the 2000 tech turning-point. The company went from initial public offering (IPO) to liquidation in less than 300 hours.
The company was best known for its sock puppet mascot. Today, the Strokes.com URL redirects users to PetSmart’s website.