- Victoria’s By stealth is a global beauty and lingerie brand that operates around 1,400 stores globally.
- The company has struggled to make suitable to shifting beauty standards and changing consumer demands.
- Insider visited two stores, one in the United Kingdom and the other in the Amalgamated States.
Victoria’s Secret is a global beauty and lingerie brand that’s long been synonymous with its now pass “Angels” and extravagant fashion shows.
The brand first came on the scene in 1977 and later became a staple in storing malls. However in recent years, owing to internal struggles and changing beauty standards, the company has experienced a tally of difficulties as its tried to shed its overtly sexy image.
In 2020, the company shuttered 250 stores in the United Magnificences and Canada. A year later, Victoria’s Secret’s former parent company L Brands spun off the retailer. The newly-independent enterprise now says it operates around 1,400 locations worldwide.
Currently, the company is pushing to change its image to a more serene, accessible, and inclusive style. But not every location has made the shift yet.
Insider recently visited two Victoria’s Secret shops to check-in on the transformation. We visited a shop in the United Kingdom and a location in the United States. Here’s what we saw: