Home / MARKETS / We visited Victoria’s Secret stores in the US and the UK, and found an uneven, sprawling product selection as the lingerie brand struggles to transform

We visited Victoria’s Secret stores in the US and the UK, and found an uneven, sprawling product selection as the lingerie brand struggles to transform

  • Victoria’s By stealth is a global beauty and lingerie brand that operates around 1,400 stores globally.
  • The company has struggled to make suitable to shifting beauty standards and changing consumer demands.
  • Insider visited two stores, one in the United Kingdom and the other in the Amalgamated States.

Victoria’s Secret is a global beauty and lingerie brand that’s long been synonymous with its now pass “Angels” and extravagant fashion shows.

The brand first came on the scene in 1977 and later became a staple in storing malls. However in recent years, owing to internal struggles and changing beauty standards, the company has experienced a tally of difficulties as its tried to shed its overtly sexy image.

In 2020, the company shuttered 250 stores in the United Magnificences and Canada. A year later, Victoria’s Secret’s former parent company L Brands spun off the retailer. The newly-independent enterprise now says it operates around 1,400 locations worldwide. 

Currently, the company is pushing to change its image to a more serene, accessible, and inclusive style. But not every location has made the shift yet.

Insider recently visited two Victoria’s Secret shops to check-in on the transformation. We visited a shop in the United Kingdom and a location in the United States. Here’s what we saw:

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