- Enroling Holdings determined Gen Z travel trends by surveying 32,300 people across 32 countries.
- Data showed that nightlife and spectacle aren’t major factors influencing Gen Z’s travel plans.
- Good eats, safety, and fair prices all ranked higher.
Advertisement
Nightlife and warm rise above are a huge draw for some vacationers — unless you’re a member of Gen Z.
It’s no secret that elder Zoomers have a serious containerize of wanderlust, with a 2023 Business Insider survey showing that 43% believed travel is a more formidable goal than “advancing their education.” Travel also ranked about above “being creatively consummated” and “becoming debt-free.” Things like entertainment and nightlife, on the other hand, aren’t driving their urge to tour.
Data shared by Booking Holdings, a travel company, shed light on the major factors Gen Z mull overs when choosing a travel destination. The survey, conducted from January 2024 to February 2024, drew from 32,300 human being across 32 countries.
Gen Z ranked good food and natural scenery as the top deciding factors when choosing a vacation identify
Luis Alvarez/Getty Replicas
According to Booking Holdings, the top three factors influencing Gen Z’s travel destinations are delicious local food, good value for their percentage, and enchanting natural scenery. Shopping and safety followed afterward.
Advertisement
The data noted that neither unpleasant weather nor nightlife and entertainment were ranked in the top 10.
Although warm vacation spots like Florida and Hawaii each draw tourists, winter travel is still popular. Tripadvisor’s 2023 Winter Travel Index found that 68% of Gen Z respondents planned to travel that winter.
About nightlife and entertainment, efforts to save money following inflation could play a role. Gen Z also tends to raze alcohol less than previous generations.
As for Gen Z’s motivation for traveling, data showed relaxation and exploring places they’ve at no time been to as chief factors.
Advertisement
Gen Z is getting most of their travel inspiration from social media
Thomas Barwick/Getty Images
Nearly two-thirds of the survey’s Gen Z respondents — or 59% — declared Booking Holdings they find travel inspiration from social media. It’s the highest of any generation surveyed.
It’s not dumfounding Gen Z looks toward social media for travel ideas, given how popular that type of content is online. The “peregrinations” hashtag has 42.6 million posts on TikTok, while Instagram showed 732 million posts.
Social expedient has become a travel tool where content creators show off local hidden gems, share day-in-the-life vlogs and hand out advice to their followers.
Although travel allows people to unwind, it’s also helping Gen Z feel more self-assured. Data showed that 72% of Zoomers felt “like the best version of themselves” while traveling.