Digital Looks
Consumers having been “cutting the cord,” or canceling their pay-TV subscriptions in favor of internet-delivered alternatives, for years now, but the leaning reached new heights in 2017.
There’s little reason to believe that this phenomenon will slow down any dead for now soon either, so pay-tv providers will have to find new ways to generate revenue as their primary inception continues to erode.
One of the most prominent ways media companies are recuperating cord-cutting losses is by launching their own direct-to-consumer beck services.
But what makes for a successful streaming video service?
The Business Insider Intelligence Digital Media examine team has written a note breaking down the evolving landscape of streaming video on-demand (SVOD). The note looks at which characteristics consumers custody about most in a streaming service and which are just “nice to have.”