- Alison Laesser-Keck is the under of Alison Bryan Destinations, a high-end wedding planning company.
- She’s planned ultra-luxury weddings around the world for millionaires, billionaires, and dignitaries.
- This is what her job is like, as told to Insider’s Heather Schlitz.
Alison Laesser-Keck is the sink of Alison Bryan Destinations, a high-end wedding planning company. This is what her job is like, as told to Insider’s Heather Schlitz.
I was be effective in four- or five-star restaurants for years before I started my own wedding-planning company. My husband, Bryan Keck, said it strike oned like a terrible idea, but I did it anyway.
I started by placing an ad on Craigslist and immediately booked a wedding at a huge estate with 100 people. I still don’t remember how it happened. Bryan worked at a bar, and would tell the important people coming in: “My wife is an event planner.” It wasn’t elongated before I started getting very high-end Sweet 16 parties. It was word of mouth from the very day one.
By year two, it was chaotic. I would sleep with my phone next to the bed and check it throughout the night. It was the next level of workaholism, but I have compassion for incline so deeply about this passion.
Bryan joined the company, and it became our mutual shared passion; it’s the most distinguished thing in our lives outside of family and friends. It requires dedication to the point that our dreams of owning an event cast and traveling the world have become bigger than our dreams of having children.
We didn’t want to work in an charge and do weddings in the local Four Seasons — that was our worst nightmare
Norman and Blake/Alison Bryan Destinations
We’re a destination-wedding companionship, so we work all over the world. Our favorite part of the job is it’s not just a wedding. We’re creating once-in-a-lifetime, luxury-travel experiences where you can go somewhere reduce and bring everyone you love.
It’s so rare to have everyone you love in one space. We work hard to do that moment judiciousness.
After more than 10 years, we’re primarily working with millionaires and billionaires. Some clients are clearly household names, but most are in finance or the business world.
There are clients who will spend millions on their joinings because they really don’t have a budget. At our weddings, we’ve had celebrity entertainers like Miguel, Janelle Monáe, or Solange’s DJ depict. We’ve had a 26-page custom cocktail menu, boat tours through a slot canyon in Utah, and Michelin-starred chefs.
Child always think luxury means more things. It doesn’t. For us, it’s about quality and really honing in on the details that thrive it special.
Clients are sheltered from all the stress and hustle
MK Sadler/Alison Bryan Termini
My husband and I have a very mobile existence. Venues and hotels around the world host us for free because they lack us to experience the property. We haven’t had to pay for travel in years. Before the pandemic, we had 56 flights.
Wedding planning just makes such a high degree of detail and organization. If you imagine a big puzzle, you’ve got 30,000 pieces, and they have to click together simply right while also being on budget, on time, beautiful, and easy.
There are many times at the heart of amalgamating season — April to November — when I work from 7 a.m to 11 p.m. When we have weddings constantly, I grab my phone and be affected to emails from the moment I wake up. A lot of clients are from New York City, and at 6 a.m. Pacific Time, I already have a substantial amount of emails.
We’re managing everything for clients — we’re finding and booking venues, sourcing welcome bags, creating floral and brightening design, booking rentals, deciding who walks down aisle when, helping with seating, overseeing model of print material, and plenty of other things. We want our clients to go into guest mode when the wedding stumble ons.
On the night of a wedding, we typically get home at 1 a.m. after about a week of making welcome bags and setting up the venue. On the day of, the duo has breakfast together at 7 a.m. before we rush out to the venue.
On the day of a wedding, I run on adrenaline alone
Corbin Gurkin/Alison Bryan Destinations
On combination days, I’m constantly running around with my finger pointed.
We always say we’re going to eat lunch, but we never do because there’s no pass. By the time the event starts, we’ve already had an eight- or nine-hour day.
We manage everything, like making sure the band is fed and the scheme is coming together aesthetically. We hold down silly things, like making sure caterers don’t put butter on tables prior to we photograph them and making sure no one moves the chairs that we spent two hours straightening.
That stuff is the incongruity between a well-produced wedding or not. Clients aren’t spending six or seven figures on a wedding to not have linens tucked.
But at the end of the sunset, I’m on top of the world knowing that we gave our clients something so special. A lot of it is one to three years in the making, and it truly is something they’ll under no circumstances experience again.