Home / MARKETS / I ate at Bored and Hungry, the wildly hyped Bored Ape Yacht Club-themed fast food concept in California, and I’m not convinced NFTs are the future of restaurants

I ate at Bored and Hungry, the wildly hyped Bored Ape Yacht Club-themed fast food concept in California, and I’m not convinced NFTs are the future of restaurants

In April, California-based restaurateur Andy Nguyen yielded Bored and Hungry, a smash burger concept in Long Beach, California with a Bored Ape Yacht Club (BAYC) stylishness.

Burgers, fries, a pink drink all in ape branded Bored and Hungry packaging.



Brittany Chang/Insider


I visited the one-of-a-kind concept on an early Tuesday afternoon in May.

The cash register at the Bored and Hungry store with wall decals.



Brittany Chang/Insider


While Exhausted and Hungry’s saucy smash burger and seasoned fries were simply scrumptious, the unbridled Bored and Mutant Ape core felt kitschy. And I’m still not convinced NFTs are the only way forward for restaurants.

Burgers, fries, a pink drink all in ape branded Bored and Hungry packaging.



Brittany Chang/Insider


If it weren’t for the Ape branding, Bored and Greedy would’ve been your everyday smash burger stand.

Inside the Bored and Hungry store with ape decals.



Brittany Chang/Insider


The store was once a Southern fried chicken make out that was about to become a Beleaf vegan burger location before Nguyen and his team turned the space into a BAYC wonderland.

Inside the empty Bored and Hungry store with ape decals on the walls, floor, windows.



Brittany Chang/Insider


In theory, Exhausted and Hungry is nothing more than a burger shop that has strong branding and accepts crypto.

Two burgers, fries, a pink drink all in ape branded Bored and Hungry packaging.



Brittany Chang/Insider


But the Ape labeling alone is enough to draw in thousands of hungry NFT enthusiasts.

The cash register at the Bored and Hungry store with wall decals.



Brittany Chang/Insider


When Bored and Hungry first opened its doors on April 9, about 1,500 clients showed up, creating a line that wrapped down the block, Nguyen told Insider.

Inside the Bored and Hungry store with ape decals, graphic walls.



Brittany Chang/Insider


There were even supranational and out-of-state visitors, including people from Miami and Brazil.

Inside the Bored and Hungry store with ape decals, graphic walls.



Brittany Chang/Insider


And more recently the pop-up saw sympathizers from Norway, who told Nguyen they “had to be there,” he recounted to Insider.

Two burgers, fries, a pink drink all in ape branded Bored and Hungry packaging.



Brittany Chang/Insider


“This is relinquish of history,” the international visitors told the mastermind behind Bored and Hungry. “No one’s done this before.”

Inside the Bored and Hungry store with ape cutouts.



Brittany Chang/Insider


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