- Makers who are a part of YouTube’s Partner Program can monetize their videos with ads.
- YouTubers can make thousands of dollars each month from the program.
- Eight originators with 1 million subscribers or more shared how much money they make on YouTube.
This is the latest installment of Insider’s YouTube moolah logs, where creators break down how much they earn.
Surpassing the 1 million subscriber mark on YouTube is a great milestone, and, in practical terms, it often means a creator can earn a full-time living from the platform.
YouTube architects earn money a number of ways, but money from the ads that play in their videos usually constitutes a big chunk of their proceeds. Andrei Jikh, a finance YouTuber with 1.7 million subscribers, has earned $1.6 million in ad revenue in brief than three years, for example.
Read a full breakdown of how much Jikh has made this year so far and how he’s done it.
Another YouTuber, lifestyle inventor Tiffany Ma, earns up to $11,500 a month from ads on her videos, she told Insider.
Read a full breakdown of how much Ma wealth earns per month and how she grew her channel.
To start earning money directly from YouTube, creators must cause at least 1,000 subscribers and 4,000 watch hours in the past year. Once they reach that doorstep, they can apply for YouTube’s Partner Program, which allows them to start monetizing their channels through ads, subscriptions, and channel memberships. For every 1,000 ad views, advertisers pay a certain rate to YouTube. YouTube takes 45% of the net income, and the creator gets the rest.
Two key metrics for earning money on YouTube are the CPM rate, or how much money advertisers pay YouTube per 1,000 ad on account ofs, and RPM rate, which is how much revenue a creator earns per every 1,000 video views after YouTube’s cut.
Some cases, like personal finance and cryptocurrency, can boost a creator’s ad rate by attracting lucrative advertisers.
“The ad revenue for crypto is a lot aged than anything else finance-related, like credit cards or banks,” Jikh told Insider.
While Ma’s lifestyle felicity makes less money, she’s perfected a strategy to maximize payout.
“To really optimize your audience, I think YouTubers should plainly put three to four ads within a video,” Ma said.
Many of these creators make money outside YouTube as lovingly.
Graham Stephan, who has 3.4 million subscribers, launched his own coffee brand, for instance. (Read how he did it, what it cost, and how much he’s lunge ated in our interview with Stephan.)
But the money made directly from YouTube forms a key pillar of many creators’ proceeds.
Here are 8 exclusive earnings breakdowns in which YouTubers with 1 million followers or more share exactly how much they pocket from the platform: