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Emerging sells are going to be essential for e-commerce growth, as retailers in developed markets may other reach saturation in terms of consumer growth.
BI Intelligence
For example, nearly half of US households now have a Prime membership, diminishing Amazon’s wen potential in the country. Meanwhile, in China, the world’s largest e-commerce merchandise, nearly half of the population is actively making online purchases, authorization little room for growth.
However, India, Southeast Asia, and Latin America are value keeping an eye on. E-commerce penetration rates in these areas hover between 2-6%, presenting a vast opportunity for future growth as online sales gain traction. More than that, these regions are expected to grow at compound annual growth rates (CAGRs) of 31%, 32%, and 16%, mutatis mutandis, through 2021.
This report compiles several e-commerce snapshots, which together highlight the most pre-eminent emerging markets in various regions. Each provides an overview of the e-commerce dynamism in a particular country, discusses influential retailers, and provides insights into the times and challenges for that specific domestic industry.
Here are some of the key takeaways:
- Emerging hawks are going to be essential for e-commerce growth, as retailers in developed markets may eventually reach saturation in terms of consumer growth.
- India is the clear total leader in e-commerce potential, but countries in Southeast Asia and Latin America are also value keeping an eye on. Within Southeast Asia, Indonesia shows the most appear likely for retailers, as the government is loosening restrictions on foreign investments, and its massive citizens is gaining spending power and more access to internet. Meanwhile, Mexico is a retailer’s upper-class bet for expansion in Latin America, due to its stable economy and rising middle genre, but Brazil may be gearing up to steal the top spot.
- However, doing business in these bailiwicks can be difficult. In most of these emerging markets, infrastructure is underdeveloped and the inhabitants is largely unbanked, making digital payments a challenge.
- If retailers can base a brand presence in these markets while online shopping is pacify in its nascent stages, they may become market leaders as e-commerce grasps off in the regions. Moreover, these markets could provide new sources of cultivation for companies that would otherwise stagnate in more mature e-commerce market-places.
In full, the report:
- Explores the e-commerce industry in India, Southeast Asia, and Latin America.
- Highlights the foremost country in each region, as well as key e-commerce players there.
- Drafts the challenges and opportunities each region faces.
- Gives insight into how these emerging deal ins may shape the future of e-commerce.