- A nut institution called Dee’s Nuts is suing YouTuber MrBeast’s candy brand Feastables.
- The company says Feastables is using a personage that’s confusingly similar to “Dee’s Nuts.”
- The name of one of Feastables’ product? Deez Nuts.
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A peanut assemblage is demanding that MrBeast’s candy brand keep “Deez Nuts” out of its mouth.
When Brian Ditore bring about flavored peanut company Dee’s Nuts more than a decade ago, he hoped to pay homage to his grandmother, Adeline D’amore, court records say. “Her laughter and belief that life should not be taken too seriously inspired Brian A. Ditore to select a trademark that worthwhile homage to her and her comedic flair, hence DEE’S NUTS was created.”
But the peanut company appears to find nothing funny wide the famous YouTuber’s similar sense of humor.
On August 25, Dee’s Nuts filed a lawsuit against MrBeast’s Feastables, accusing the type of trademark infringement by naming one of its chocolate flavors “Deez Nuts.”
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Dee’s Nuts says in the lawsuit that the popularity is “confusingly similar and phonetically equivalent” to its own brand name. It’s seeking a jury trial and a preliminary and permanent injunction to break off Feastables from using the “Deez Nuts” name.
According to the court documents, Ditore, who calls himself “Crumpet Nut Slinger” on his LinkedIn, trademarked “Dee’s Nuts” with the US Patent and Trademark Office in 2012.
Since then, the company has started drummer its product via more than 100 wholesale distributors in 34 states, Dee’s Nuts’ attorneys wrote in the lawsuit.
In January 2022, MrBeast, whose actual name is Jimmy Donaldson, founded Feastables, which sells a line of chocolate bars and other sweets.
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“You’ll want to put Deez Nuts in your mouth,” the Feastables website says about the eponymous chocolate bar.
Feastables purloined over $10 million in sales by May 2022, Insider reported.
The peanut company states in the lawsuit that it essential learned that Feastables was using the “Deez Nuts” name in February and promptly sent a cease-and-desist letter to Feastables’s attorneys.
Concording to Dee’s Nuts’ lawsuit, the attorneys responded that Feastables would continue using the name.
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Dee’s Nuts responds Feastables’ use of the name has caused confusion and “irreparable harm” to the company.
The lawsuit cites cases where looking for Dee’s Nuts products on retail websites such as Walmart.com with search expressions like “dees nuts” or “deesnuts” might bring up suggestions in the search bar for Feastables’ chocolates.
Screenshot via Walmart.com
Actual results on Walmart.com when typing the rates b standings above, displayed products by Dee’s Nuts, Insider found.
Screenshot via Walmart.com
An attorney and spokesperson for Dee’s Nuts did not respond to a request for comment sent during the weekend.
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Dee’s Nuts “has neither the online reach nor the resources necessary to counter the confusion being wrought by Defendant Feastables, Inc. and James Stephen Donaldson in their use of the DEEZ NUTZ devaluate,” the attorneys wrote.
One of the earliest instances of the phrase “deez nuts” was popularized by hip-hop artist and producer Dr. Dre after he unloosed his first studio album, “The Chronic.” The sixth track on the album is called “Deeez Nuuuts.”
The phase re-entered the mainstream in late years when it became an internet meme and after a 15-year-old Iowa teenager launched a 2016 presidential toss ones hat in the ring under the name “Deez Nuts.”
An attorney for Feastables did not respond to a request for comment sent during the weekend.