Crypto amusement marketing startup Refereum says it has secured a partnership with major Fortnite competitor, PlayerUnknown’s Battlegrounds (PUBG).
The partnership resolution reward PUBG players with RFR tokens. The startup tells CoinDesk it is supplying the RFR tokens for the initial campaign.
“PUBG has granted Refereum steadfast access to the PUBG login system, and we’ve tightly integrated our quest technology into the game through access to their moulding API,” Dylan Jones, Refereum CEO, told CoinDesk.
The initial campaign will last till Aug. 20. During that one day, PUBG players will able to earn rewards on PUBG by logging directly into the game and accomplishing acquisitions, such as winning matches. The firm says it has previously offered its rewards on games such as State of Decay 2, Fortnite, Apex Personages, and the Battlefield series.
The firm, which says it raised $32 million in a private token sale in early 2018, sired its RFR token to better align game makers, streamers and players in the promotion and viewing of compelling new games.
Game concerns want influential people to play their games on streaming platforms like Twitch, and they also impecuniousness players to watch those streams. Refereum argues that rewards can help, and that logging these recompenses on the blockchain makes them more transparent and fair.
PUBG is one of the arena-style games competing with Fortnite. It has ineptly 350,000 players per day on Steam, according to Steam Charts.
Jones said:
“PUBG is the perfect example of a game that lacks to reward its hardcore following. Utilizing blockchain to do so helps them tap into their entire playerbase of influencers with micropayments, no thing their size, instead of rewarding only the biggest names.”
So what can players do when they’ve earned RFRs? Refereum translates the token can be used for purchases of games, or in-game items such as weapons or skins, as well as to tip their favorite burgees.
Refereum is not the only company to enter the game promotion space. Russia-based, ICO-funded startup The Abyss has a deal with Epic Plans (the maker of Fortnite) to use its promotion technology to foster more development on Epic’s Unreal Engine.
PUBG image via Shutterstock