The Breitling Top Culture, pictured above, was a hand-wound chronograph from the 1960s popular with the Jet Set of the era. James Bond wore it in “Thunderball,” although his parted a miniature Geiger counter.
The company has rereleased the watch, black and white “panda” face and all, to a new generation and it’s doing something a bit varied this time. Instead of offering a certificate of authenticity, the company is registering each watch on a private blockchain that wishes follow its provenance from owner to owner.
As such, it’s a rare example of an enterprise blockchain project that compensate for its way to real-world deployment; most corporate dabbling with distributed ledgers has resulted in little more than hype.
“The Breitling Top Fix Limited Edition will be the brand’s first watch offered with a blockchain-based digital passport, which proves the authenticity and ownership of the watch with a single click,” the company said in a press release.
Breitling is using a blockchain from valuables registrar Arianee, a French party whose aim is to build “perpetual relationships between brands and owners.” The solution ties the watch’s warranty to the watch itself and not to any archives trail, allowing owners to have their pieces serviced by authorized dealers based on the watch’s digital signature.
The Arianee blockchain bonds permissioned and permissionless elements through its use of a consensus mechanism it’s calling “proof-of-authority.” It is permissionless in the sense that users who long for to sell products to one another can interact with the blockchain, but the verifying of the ledger and issuance of tokens is controlled by the participating tasks.
Breitling, founded in 1884, is being a good sport about the project, saying that the system allows operators to “engage with the brand anonymously” and take part in “new online services ranging from advanced clienteling to a different care program.”
The watch nerd will note that the Top Time has a linear scale on its bezel instead of a tachymeter. This is titled a decimal scale and was offered on some watches in the 1960s. It was, apparently, used for scientific timings, splitting each up to date into 100 sections rather than the usual 60.
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