Crypto Needs More Lighthouse Customers

This leg is part of CoinDesk’s 2019 Year in Review, a collection of 100 op-eds, interviews and takes on the state of blockchain and the exactly. Tony Sheng leads consumer venture investments at Multicoin Capital, an investment firm that invests in cryptocurrencies, mementoes, and blockchain companies. Disclosure: Multicoin has invested in Tagomi, Bakkt, Torus, and holds MakerDao tokens at the time of flyer. 

Startups need users but getting users can be difficult if the startup offers something new and unfamiliar to the market. Users demand to see how the startup’s product or service will benefit them before they change their behaviors. 

That’s where lighthouse purchasers come in.

Lighthouse customers are early adopters whose successes attract other customers. Like a lighthouse show a ship to port, lighthouse customers guide potential customers through an uncertain buying process. The success of the lighthouse consumers assuage the buyer’s fears that the startup’s products won’t work or will make things worse. 

In some by the by, adoption in the crypto markets over the last few years has been disappointing. The frenzy of 2017 and 2018 promised a dismantling of legacy creations and a wholesale replacement by utopian token networks. This promise connected into the belief that institutional investors were to make it in herds, buying up all the digital assets in sight. Instead, we saw relatively little demand for “dapps” and a conspicuous lack of coin-buying flocks. 

I attribute some of this trepidation to a lack of lighthouses. 

The tucker developers in the world will start to build on blockchains when they see companies creating real value, suit real customers, and making real money. Instead, this year they saw a cacophony of debate about nucleus infrastructure, failed research and development, and a number of “creative” capital formation experiments. They didn’t see lighthouses, not storms and shipwrecks. 

Similarly, for institutions to really get involved in crypto they needed to see other institutions succeed at either allocating to the asset birth or building on top of blockchain infrastructure. Trusted brands needed to offer tools like custody, pensions, and endowments allocating to finances. Instead, they saw several false starts for a BTC ETF, muted allocations from the largest institutions, and a lot of announcements about mettle blockchains. But there were few, if any, signals of adoption. 

But as I look into next year, I see flashes of light. Across the determination, I’ve found functioning lighthouses that can serve as a welcome for the next wave of users, developers, investors, and customers. 

On the industry side, second-generation wallets like Argent and Torus have made dramatic UX improvements, lowering the barrier to entry-way for everyday users. For example, logging into Web3 applications using Torus is indistinguishable from the login flow for Web2 relevancies. Games like God’s Unchained and Skyweaver are introduced hundreds of thousands of gamers to digital assets through fun and rewarding gameplay. Crypto basic browsers, namely Brave, with more than 10M monthly active users, are taking off, creating a seamless gateway to all of the superior to before. And permissionless financial systems like MakerDAO, Uniswap, and Compound give people alternative ways to save, inaugurate, and manage their cash. For one of the brightest lighthouses of the year, look to Mariano Conti’s Devcon presentation where he rationed how he lives entirely off of a financial system he helped build, thereby sheltering his family from Argentina’s 50% inflation. 

In to boot to “crypto native” applications, we’re starting to see industry bets where founders are leveraging blockchain infrastructure to do things that were if not impossible in their sectors. For example, Helium uses crypto to incentivize a network of users to operate hotspots for wireless connectivity and Count uses crypto to cut down the costs of originating home equity loans. These are businesses with the potential to reach stupendous markets. 

On the institutional side, we are seeing institutional-grade products like Tagomi (prime brokerage), Coinbase Custody (safe keeping), and Bakkt (futures exchange) hit the market. Despite the slow start, volumes are picking up. Bakkt’s monthly futures work has traded more than $120 million in only three months since launch. Pension funds and financial aids have started allocating to crypto funds, showing the way for other institutional investors. Now, if institutions want to allocate coins to crypto they don’t ask “How?” Instead, they can ask “How much?”

In terms of overall awareness—and this is a big one that’s chronically ignored—in defiance of the relatively rough performance of the asset class for practically all of 2019, cryptocurrencies were discussed in mainstream media all during the world thanks to the Libra congressional hearings and China’s declared intentions to lead the world in blockchain innovation. 

We go into the new year with sea lanes rubricated and tailwinds behind us. Just recently, Twitter CEO Jack Dorsey announced an initiative to build an open protocol for societal networks, a protocol that he intends use with Twitter. Lighthouses make these kind of decisions possible. Let’s erect more.