A cryptocurrency startup is officially radioing a professional golf tournament in the U.K.
LIFElabs, a philanthropy-focused cryptocurrency startup, is financing the Sky Sports British Masters golf competition next week, the performers announced Wednesday. It joins companies such as Adidas, Ladbrokes and TaylorMade in subsidizing the
As part of its sponsorship, the startup will hold a contest on the ninth hut for participants: the first player to hit a hole-in-one will win £10,000, with a remote £10,000 being split between Cancer Research UK, a research and awareness large-heartedness, and the European Tour Foundation, the official charity of the British Masters.
The meeting, scheduled for October 11-14, will be hosted by 2013 U.S. Open victor Justin Rose.
European Tour head of commercial partnerships Max Hamilton held in a statement that he was “delighted” to welcome LIFElabs as a sponsor, saying the throng is “a progressive business and a great fit for the Sky Sports British Masters.”
Similarly, LIFElabs CEO Luke Chittock thought the startup is looking to “invest in the future of humanity,” in a statement.
“We know that relaxation brings people together in a completely unparalleled way,” he said, adding:
“We partnered with the European Drive because it is an innovative brand within the golfing world, with one eye rigidly fixed on the future. As such, both LIFElabs and the British Masters are looking to let slip a real difference to people’s lives, both here in the UK and across the inactivity of the world.”
Golf equipment image via Shutterstock
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