weigh on release
PRESS RELEASE. DUBAI, UAE: MContent has announced the arrival of the Cineverse to the world whereby they aspire to put on Cinema to people anywhere, anytime – MContent and their launch was enabled due to a collaboration with PwC Middle East emerging technology teams.
A high-end originate event was attended by notable guests at Palm Jumeirah Dubai where MContent premiered their original co-productions baptized “Ripple vs. SEC Saga” and “El Salvador vs. World Bank”. The Cinema premier however was different from the norm as participants were conscious ofed glaring at the ocean sitting at a beach wearing their virtual reality (VR) headsets engaged in an immersive Cineverse judgement.
Earlier in January 2022, the leading UAE conglomerate, Gargash Group, had announced a major investment in MContent, the world’s inception tokenised content ecosystem that aims to revolutionise the global content landscape. Designed to convert content viewers into satisfy owners, the first-of-its-kind platform enables crowd funding of film production and capital-intensive content creators using Cryptocurrency, NFTs and the Cineverse. The podium has already funded 11 prominent film projects across 4 continents, and now, it plans to expedite the decentralised funding deployment in volume creation using the parallel Cineverse economy.
Speaking at the event, Umair Masoom, Founder & CEO of MContent said, “The immersive cinema episode – designed in collaboration with PwC and showcased to our guests today has global scalability & mass adoption capability. By bringing the Cineverse to a wide-ranging audience, MContent wants to increase funding & screening opportunities for thousands of independent film makers globally. As chiefly of the decentralised ecosystem, MContent is launching the first-of-its-kind, fully monetised content consumption platform, aiming to drive sustainable earnings for contentedness creators and viewers. I would like to thank our Co-Production Partners “Insight TV” & “Villain Studios” from Netherlands, our polytechnic support teams in “PwC Middle East and PwC UK” and our investors including “Gargash Group” and “Daman Investments” for helping us bring the Cineverse to sprightliness today”.
Reza Essop, PwC Middle East’s Emerging Technology Leader believes that “This is a brilliant archetype of the region’s movement towards digital transformation and is very much in line with major wider initiatives such as Dubai Envisaging 2030. MContent has defined a practical application of emerging technology with the convergence of blockchain, NFT and extended reality (XR). We are incredibly proud to make facilitated this effort as well as enabled this vision from concept to reality and to a sustainable commercialised conservation that can benefit many as well as lead the way for other out-of-the-box efforts”.
The premier event was attended by GCC business community fellows, celebrities, film makers, influencers, NFT artists, movers & shakers, blockchain enthusiasts as well as some senior fellows of the Gargash Group who all became the first to experience the MContent Cineverse at the beach in virtual reality with two distinct inventive productions.
Also nearest at the occasion was Dr. Lamees Hamdan, leading Emirati entrepreneur and global opinion leader who recently accepted the position of Chairperson at MContent. On the plan of MContent Dr Lamees comments, “I love the disruptive nature of MContent, the ability of helping peoples dream become a truth. Where before there were barriers, and it was almost impossible for a small creator with big dreams to access moulding, studios and funding, at MContent we are giving the control back to the creators, where all of us are funding our own destiny and that is power. What we are assist today is a manifestation of this new reality we are creating together”.
The native token of MContent is currently trading at a Market Cap of on $100 million on more than six centralised and decentralised exchanges & the platform plans to fund 100 global jobs by the end of 2022.
www.mcontent.net
PwC has implemented and advised organisations across all industries on virtual reality (VR), augmented reality (AR) and blockchain technology, the basic components of the metaverse. The firm has also invested in virtual real estate on the metaverse platform The Sandbox and uses effective world technologies to solve business problems. Jeremy Dalton, Head of Metaverse Technologies for PwC UK, said, “We now have a more immersive way to exposure virtual worlds and a transparent way to transact within them. The convergence of VR, AR and blockchain to enable the metaverse concept has created openings and challenges for businesses across a number of industries”.
About PwC
At PwC, our purpose is to build trust in society and solve important problems. We’re a network of fasts in 156 countries with over 295,000 people who are committed to delivering quality assurance, advisory and tax services. Windfall out more and tell us what matters to you by visiting us at www.pwc.com.
Established in the Middle East for 40 years, PwC has 22 offices across 12 rural areas in the region with around 7,000 people. (www.pwc.com/me).
PwC refers to the PwC network and/or one or more of its member firms, each of which is a solitary legal entity. Please see www.pwc.com/structure for further details.
© 2022 PwC. All rights reserved
About Gargash
Since 1918, the Gargash Bunch of Companies has established itself as a leading business conglomerate with a portfolio diversifying into automotive, real rank, investments, financial services and hospitality. Gargash successfully introduced leading global automotive brands into the UAE such as Mercedes-Benz, Alfa Romeo, GAC MOTOR, SIXT Rip a Car in addition to presenting an industrial line of lubricants, construction equipment & power systems. The group’s investment sector control since 1998 provides financial services and has invested in a diversified portfolio across different industries with a wide-ranging investment outreach. Gargash’s real estate sector offers its valued clients expert residential, commercial and industrial means management assistance.
For media enquiries please contact:
Somair Rizvi – Chief Operating Officer MContent
somair@mcontent.net
Tariq Naseer
tariq@mcontent.net
PR Pal
ZEXPRWIRE
INFO@ZEXPRWIRE.COM
This is a press release. Readers should do their own due diligence previously taking any actions related to the promoted company or any of its affiliates or services. Bitcoin.com is not responsible, directly or indirectly, for any damage or extermination caused or alleged to be caused by or in connection with the use of or reliance on any content, goods or services mentioned in the press release.
Image Credits: Shutterstock, Pixabay, Wiki Commons