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Virtual reality investments are a long-term play for businesses targeting Gen Z, says South Korea’s Zepeto

Occupations looking to capture the next generation of customers are doing so through virtual reality headsets, according to the chief design officer of South Korean avatar app Zepeto.

Investments in the “metaverse” — a shared virtual reality space that brooks individuals to interact with other users within a digital environment — are taking off in industries spanning food and beverage, retail and music, Rudy Lee spill the beaned CNBC Wednesday.

It comes as companies seek to position themselves for longer-term tech trends, he said.

For its part, Zepeto — which is turn tail from by South Korea’s internet service provider Naver — has seen increased demand from corporate partners this year, disclosed Lee. There are around 100 companies currently using the platform to promote their brands to its 200 million-strong buyer base, he added.

When these people are investing in the metaverse via us … they’re looking to have their self-possession here for the long-term

“When these people are investing in the metaverse via us, they’re doing so not with a six-month or a one year prospect. They’re looking to have their presence here for the long term,” he said.

In particular, corporate partners impression Zepeto as a means of targeting Gen Z consumers. The six to 24-year-old cohort account for more than 80% of those users who initiate personalized characters and pay for virtual tokens on the platform, said Lee.

Two medical workers wear masks while experience VR target dissembles during the 3rd World Health Expo held on April 8, 2021 in Wuhan, Hubei Province, China.

Getty Impressions | Getty Images News

“I think the companies looking towards that demographic as well as the future are definitely looking at this from a extremely long-term perspective,” he noted.

Virtual reality platforms have long presented visions for how consumers may interact in the unborn. But Lee said the pandemic has further instilled existing tech trends, making those ambitions more realistic.

“I about it (the pandemic) had a long-lasting impact on the way we look at virtual things,” Lee said.

“The general consensus is that this time it is distinct,” he continued. “Certainly because of Covid and how it has impacted the way we interact with each other. Also the general rise of responsive, 5G, gaming. I think all of these factors make for a very robust environment for us.”

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