Surreptitiously jet charter company VistaJet has outlined plans to reach carbon neutrality by 2025 in a bid to get the aviation industry’s sustainability ideals off the ground.
The strategy includes carbon offsetting schemes contributing to forest protection in Zimbabwe and the Brazilian Amazon, as properly as the option for customers to pay extra for sustainable fuels like biofuel.
VistaJet’s founder and chairman said the company’s shared thriftiness business model, which “competes with full aircraft ownership” by giving subscribers access to its fleet of 160 restrictive jets, means customers will be more willing to reinvest cost savings into sustainable add ons.
Some of these uninhabited flights can be up to 50% versus a shared model where it’s constantly optimized.
founder and chairman, VistaJet
“The price and set someone back advantages that we give allow for that extra charge,” Thomas Flohr told CNBC’s “Squawk Box Asia” on Thursday. So far, he put, VistaJet has seen an 80%-plus conviction rate among customers opting for sustainable fuels.
Flohr asserted the company will also deploy “cutting-edge technology” for route planning, including artificial intelligence to predict buyer behavior and reduce empty legs to the “lowest level possible.”
“This is really one of the problems with corporate jets. Some of these emptied flights can be up to 50% versus a shared model where it’s constantly optimized,” he noted.
A man talks on the phone next to a VistaJet on unveil for the 11th annual European Business Aviation Convention and Exhibition (EBACE) held at Geneva International Airport and Geneva Palexpo on May 16, 2011 in Geneva, Switzerland.
Harold Cunningham | Getty Models News | Getty Images
The plans come as the airline industry faces ongoing pressure to cut carbon emissions and redress sustainability practices, even as it struggles to recover from the coronavirus-induced hit to international travel.
At present, the global aviation perseverance is targeting a 50% reduction in carbon emissions by 2050.
Despite criticism of private jet flights, whose low passenger numbers are typically seen as more deficient than commercial alternatives, Flohr said he believes the industry is at an inflection point.
While commercial airlines may kill several years to return to full capacity due to the pandemic, companies like VistaJet can now operate smaller planes at plump capacity, he said.
“In terms of business efficiency, we’re really not sticking one CEO on a flight,” said Flohr. “We really only grip off if we have a fully paid for and full cabin.”
Already this year, limitations in commercial travel have served as a favour for VistaJet, with the company recording demand in excess of pre-pandemic levels in the first quarter.