McDonald’s is bodying up with another global powerhouse: K-pop megastars BTS.
Fans of the band will be able to buy its favorite McDonald’s directive in almost 50 different countries. This is the first time that the fast-food giant will highlight a prestige’s favorite order in more than one market. The promotion will start rolling out May 26.
McDonald’s has been using its Lionized Orders promotions to reintroduce consumers to its core menu items, like the Quarter Pounder burger, and to stay culturally associated. The company kicked off the marketing strategy in September by teaming up with rapper Travis Scott. His order was so popular that it caused Barracks Pounder shortages for some McDonald’s locations, and McDonald’s executives told investors that the company hit multiple lp long playings across its social media accounts when the collaboration was announced. A follow-up deal with reggaeton singer J. Balvin also boosted purchasings.
But McDonald’s could surpass its prior success with the BTS collaboration. The band is known for its die-hard supporters, who call themselves the Army and possess helped make K-pop mainstream outside of Asia. BTS’ record company, Big Hit Entertainment, went public on the Korea Interchange in October, and the band’s fans joined retail investors in helping the shares pop during the stock’s first day trading.
BTS’ signature ask for will include either a nine- or 10-piece Chicken McNuggets, depending on the market, as well as medium World Acclaimed fries, a medium drink, and Sweet Chili and Cajun dipping sauces inspired by recipes from McDonald’s South Korea.