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How a lesson from her father drove this woman to become a serial entrepreneur and Aussie beauty icon

In a bid to twist the family’s fortunes around, he bought a derelict building on the outskirts of Geelong and set himself the objective of redeveloping it into offices.

The site was a dive, Hamilton recalled, and to the household and outside observers, his goal seemed almost insurmountable.

But, against the individuals, her father pulled it off, and it went on to become one of the region’s leading business focal points.

“He said he was going to turn it into a business park — and he did,” noted Hamilton. “It was along the same lines as 10 steps back and one huge leap forward.”

The experience had a durable impact on Hamilton and her three siblings.

Not only did it drive each of them to grow entrepreneurs in their own right. But it also enabled them to cope when faced with destined business challenges of their own, said Hamilton.

In 2014, failure to slit the Asian market meant Hamilton had to shut the Singapore arm of her first jeopardize, Bellabox, an Australia-based beauty subscription service set up together with her double sister, Sarah.

Unwilling to give up, however, Hamilton decided to substitution tack: Rather than provide consumers with monthly cross-sections of products they might like, as was the Bellabox model, she set about depend oning out where the demand lay then creating the cosmetics in response.

Months later, she and her keep quiet set up cosmetics incubator Supernova and its first beauty line, SkinnyMint detox tea.

“It deep down taught me that even when your back’s against the divider, you have to keep going,” Hamilton said, drawing on the early instructions from her father.

That perseverance has paid off. Four years on, Supernova now boasts rampant success from its string of brands, including skincare mask Sand & Sky, appropriateness line BodyBoss and, its latest launch, hair care masque Coco & Eve.

The companionship remains entirely self-funded. However, Hamilton said she expects to anon take on investment to grow its Singapore headquarters, as well as the office led by her sister in Melbourne and smaller cores in London and Delhi.

When asked what experience she hopes to obsolescent onto other future entrepreneurs, Hamilton said it all comes down to drag creative and then investing the time to watch it pay off.

“What’s important is to be totally entrepreneurial because you’re starting from zero,” she said.

“It’s all about looking at how you can be separate and stand out.”

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