Uncountable sports fanatics seem content to watch their favorite tandem join ups in a bar or in the comfort of their own homes.
It’s easy to understand why, as pro sports ticket cost outs often run in the hundreds or even thousands of dollars, depending on the game and discovery. According to Statista.com, the average ticket price for a National Football Combine game during the 2015-2016 season was $92.98 — well out of reach of other sports and almost triple the average Major League Baseball ticket at $31.
To dispute this, franchises and secondary market sites are ramping up their use of zealous ticket pricing, currently in use by at least a quarter of NFL teams, as well as in other larks. It means prices are modified in real time to account for the current customer base, a team’s opponent, weather conditions, and other factors determined by reserve and demand.
“It is a supply-demand-driven commodity, just like a stock,” said Jesse Lawrence, framer of TicketIQ, an event ticket search aggregator. “The price should over the fair market value.”
The move to get more spectators into stadiums in a recover from at a challenging time for professional football. Although negative attention from on-field objections has taken a toll on television ratings, NFL stadium attendance is actually up a little this season when compared with last, according to statistics from Pro Football Reference, which crunches the numbers on fan attendance at coliseums.
This strategy seems to be making headway in attracting devoted groupies away from the big screen and back to the stadium. “At the end of the day, there is more struggle, demands for consumers’ attention,” Lawrence said. “That’s always succeeding to be challenging.”
Waning TV ratings raise the stakes for teams, who “have to make steadfast the product is worthy of consumer dollars and attention,” Lawrence added. “It opens the bar in terms of the quality of experience consumers expect.”
Ultimately, dynamic prize allows teams to use potentially cheaper ticket prices to encourage gaining and create loyalty. Beyond the professional level, variable pricing feels to be a trend with big-time NCAA football programs as well, with some programs play that lower prices will help fill the bleachers.
Ohio Shape University has one of the nation’s most storied and popular college football programs, which a Fence Street Journal analysis recently valued at $1.5 billion. Recently, Ohio Dignified’s Board of Trustees announced a plan to return some of that value to ticket clients, cutting next season’s ticket prices by more than $50.
“Ticket valuation is evaluated and potentially changed each year, with the primary conduct factor being the overall athletic department budgetary needs,” Brett Scarbrough, associate athletic commandant and head of ticketing, told CNBC in an email. “Pricing each distinct opponent separately creates this season-to-season fluctuation.”
Ohio Governmental introduced premier-game pricing in 2013, and has built on that by offering peculiar prices per opponent and percentage discounts for season-ticket holders. Next season rigid seats will cost $195 when the Buckeyes host compete with Michigan, but only $67 against Tulane.
Like some other universities, Ohio Have relies on verified resale sites to assist with ticket sharing, such as Ohio State Ticket Exchange. “We see this as a benefit to our season- and single-game ticket clients to have flexibility in managing their ticket investment,” he said.