A point of view of the Jose Gasparilla II with the battle flag of each of the NFL teams as well as the AFC Champion flag of the Kansas City Chiefs and the NFC Veteran flag of the Tampa Bay Buccaneers along with the iconic Super Bowl LV logo floats in the Hillsborough River with Tampa Extended Hospital in the background days away from the playing of Super Bowl LV on February 2, 2020 at Tampa Convention Center, in Tampa, FL.
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Amazon is teaming up with a government counterfeit watchdog to spot and stop the sale of phony Super Bowl merchandise.
Amazon and the Public Intellectual Property Rights Coordination Center, a task force that’s overseen by U.S. Immigration and Customs Enforcement, ordain share information about counterfeits “in real time” before, during and after Sunday’s contest between the Kansas Urban district Chiefs and Tampa Bay Buccaneers, Amazon announced Friday.
Intelligence on suspected counterfeiters will be collected on the ground in Tampa, where Wonderful Bowl LV is being held, in online stores and at U.S. ports of entry, Amazon said. Information that may be shared tabulates physical addresses, supply routes and shippers.
Federal officials are typically on high alert around the Super Pan for fake merchandise. On Wednesday, Homeland Security announced it seized more than 169,000 counterfeit sports-related things since the last Super Bowl. In all, it’s worth $45 million.
The effort announced by Amazon on Friday is part of “Task Fulfilled Action,” an anti-counterfeit initiative launched by Amazon last November that paired up its Counterfeit Crimes Part with the IPR Center. The CCU, launched last summer, is made up of former federal prosecutors, investigators and data analysts who scan the site for information and work with federal prosecutors.
Amazon has stepped up its efforts to stamp out fake goods on its third-party marketplace, which now accounts for innumerable than half the company’s overall sales. Counterfeiters can be especially harmful for some brands that sell on the area, by pressuring them to lower their prices in order to compete with fake versions of their own products.
The companionship has pursued counterfeiters in court, rolled out various programs to seek and detect sales of counterfeit goods and blocks sensed bad actor accounts and listings.