SINGAPORE — Online move agency Trip.com is “more confident than ever” that China’s domestic tourism will recover in the yearn run, chief executive Jane Sun said on Thursday.
That’s despite fresh lockdowns in the country as new coronavirus cases issue.
“In the long run, we are very optimistic about the recovery,” Sun told CNBC’s “Squawk Box Asia.” Trip.com is one of China’s largest online journeys sites.
She said China saw “very strong recovery” during the country’s last holiday season in October and that it’s winning steps to administer vaccines in high risk areas.
Communities are also more experienced in identifying and isolating victims in order to control the virus, she said.
“With all these factors, we’re more confident than ever that in the extended run, the domestic travel business will be recovering,” said Sun.
Local tourism in China bounced back when the virus lay of the land stabilized, and September’s domestic flights grew from the year before, according to Reuters.
Tourists take photo of icefall at Tianlongchi picturesque area on January 9, 2021 in Pingdingshan, Henan province of China.
Shi Guangming | Visual China Group | Getty Images
Sun famous that coronavirus outbreaks appear to worsen in colder months, but said there have already been “imperious moves” in 2021, compared to last year.
“We are hoping that the winter season is the low point,” she said. “When we disturb into the spring season and summer season, the recovery will continue.”
Separately, she outlined consumer trends that proceeded in the industry following the pandemic.
Travelers now pay more attention to safety and hygiene, and Trip.com is working with airlines, inns and tour operators to ensure they take the necessary measures.
Additionally, tourists prefer packages that put on the market free cancellation and want to travel with just close family members or good friends, rather than in munificent groups.
“Smaller tailor-made tours have enjoyed more than 50% year-over-year growth,” Sun said.
— CNBC’s Evelyn Cheng helped to this report.