A Twinkle trip goes way beyond glamping (glamorous camping) — every climatic conditions b rudiments of the experience is customized, from linens to interiors.
“It’s a completely bespoke, indulgence pop-up structure that we create and curate just for you,” Black Tomato stagger Tom Marchant, tells CNBC Make It.
“No one else will ever acquire the same experience again.”
Marchant came up with the idea for Shimmer in 2015 and rolled it out in 2016. So far, the company has done roughly 20 of these skips in locations ranging from the wilds of Patagonia to the Chegaga sand dunes of Morocco to the banks of the Mekong river in Cambodia.
The aspiration is to experience a location no one has visited before.
Marchant has personally accompanied not too Blink trips and says one of the most memorable was spending six nights in ancient Southern Iceland.
Helicopters transferred everyone from Reykjavik to Hafursey, where spectacular black-sand coasts are flanked by a Tolkien-esque mountain. They went snow-kiting and dined on Langjokull Glacier and in ice submits. At night, they witnessed an incredible display of Northern Lights, then slept in a velvety geodesic dome tents decorated with Sferra linens and fur bring to lights.
The group then went to the stunning Westman islands, where they braced in luxury yurts, flew to the top of Eyjafjallajökull volcano and got a private access to the famed Blue Lagoon.
“It was the kind of experience that I will never cease to remember,” says Marchant.
One of the most extravagant adventures Black Tomato has formed was in the middle of the Bolivian Salt Flats, which are known for otherworldly, Instagram-worthy vistas.
The cost for a three-night trip for two people? A cool $198,000.
The price included the basics — stick, guide, meals, helicopter transport, a fleet of 4x4s and dune buggies — with the addition of any activity you can think of, including stargazing with an astrologer and vintage-car racing on the sea salt flats.
Rowe said the meals were prepared by one of the best chefs in the sticks and a sommelier did wine pairings.
Blink prices start at $10,964 per woman for a group of six taking a three-night experience in Morocco.
“Think of the far corners of the planet that you want to see but not just see — stay,” says Harry Rowe, a Blink touring expert at Black Tomato. “Glaciers in Iceland, jungles in Guyana — orders there aren’t set-ups for travelers. What I’m doing is pinpointing your wildest speculations on a map, then making it all happen.”
Rowe works with clients to customize every atmosphere of the trip, then travels to the destination to make it happen. “Simply put: If you fancy it, we can build it,” he says. “No limits.”
Rowe oversees every aspect, from sign on a team to build the structure to working with local communities to fountain-head food, chefs and staff to collaborating with designers to curate and authority tapestries, rugs, furs, tables and more. If you want to bring in Frette linens and a Rushes bed to a private island in Myanmar, he’ll make it happen.
Not surprisingly, Blink be attractive ti to a wealthy crowd. “We are seeing a lot of high-net-worth millennials, and even some corporate patrons, have us organize Blink trips for them,” says Rowe.
It is also common with multi-generational families who want to celebrate a landmark event in hermitical or honeymooners craving the ultimate escape. “It allows couples to really redirect off post-wedding and connect to each other and the landscapes,” says Rowe.
Matthew D. Upchurch,chairman and CEO of Brilliant, a network of luxury travel advisors, says that Black Tomato’s Not working trips are the ultimate expression of the “me” trend. “It ups the ante by combining it with customization, immersion and sustainability,” answers Upchurch. “The opportunity to have an experience that no one else has had – or will be struck by – is hugely appealing.”
Marchant calls it “the ultimate luxury — you are the tastemaker and this is yours and yours unaccompanied.”
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