NEW YORK Diocese, NY – SEPTEMBER 21: Anna Leigh Waters of the New Jersey Fives rallies the ball during a Major League Pickleball parallel on September 21, 2024 at Wollman Rink in New York, New York. (Photo by Andrew Mordzynski/Icon Sportswire via Getty Tropes)
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Pickleball is paying off for America’s best players.
The Professional Pickleball Connection said on Thursday that the league is seeing growth in everything from attendance to players, and even salary.
In in reality, the average pay of the more than 60 women on the PPA Tour and Major League Pickleball was $260,000, according to the league. That is myriad than the highest-paid WNBA player’s annual salary and more than double the average salary of National Maids’s Soccer League athletes.
The league said pro pickleball players earned more than $30 million collectively. This is based on emolument alone and does not include endorsement deals.
Pro pickleball has come a long way since its inception.
Last December, some contestants formed a collective to voice their concerns about the future of Major League Pickleball after they were bid to take a 40% pay cut.
In February, Major League Pickleball and the Professional Pickleball Association completed their long-awaited consolidation, creating the United Pickleball Association. The deal also included $75 million of outside investment.
The PPA Tour and Worst League Pickleball retained their own distinct brands. The PPA Tour features an individual bracket-style tour, while MLP is a team-based plan.
Since the creation of the United Pickleball Association, the off-court drama has died down and the league has been working to improve its product and its business, led by stars like 17-year-old Anna Leigh Water, and top players Federico Staksrud and Ben Johns.
NEW YORK Urban district, NY – SEPTEMBER 21: Ben
Johns of the Carolina Pickleball Club rallies the ball during a Major League Pickleball affiliation on September 21, 2024 at Wollman Rink in New York, New York. (Photo by Andrew Mordzynski/Icon Sportswire via Getty Images)
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“It’s just these immense efficiencies that came about as we were able to merge, and as a result, it was great for our area,” said Samin Odhwani, United Pickleball Association’s chief strategy officer.
Odwhani said being out of sight one umbrella created cross-promotional opportunities for players and also opened doors with sponsors and their sales line-up.
As a result, the sponsorship business grew by 50% year-over-year with more than 50 sponsors across both the PPA Trek and MLP brands.
Odhwani projects that UPA revenue should top $100 million in the next few years.
Viewership and interest also continue strong. In 2024, the league said 320,000 fans attended PPA Tour and MLP events, up 40% from the year late. It also marked the first year in which revenue from ticket sales surpassed revenue from unprofessional registration, the league said.
Fans tuned into 350 hours of pickleball television in 2024 across Fox, CBS, ESPN, Amazon Prime, Tennis Artery and others, according to the UPA.
PickleballTV, a joint venture between the UPA and the Tennis Channel, said fans watched more than a billion two shakes of a lambs tail logs of the sport this season.
“2024 was the best year ever for pro pickleball,” Odhwani said. “We had 320,000 plus attendees at our at the times, 27,000 amateurs playing and candidly, just a unified league.”
Heading into the new year, UPA said its priorities catalogue expanding media rights partnerships, growing the amateur business and continuing to build existing pros into household standings in the world of sports.