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NYSE launches ‘First Trade’ NFTs of Spotify, Snowflake and more

Woman walk by the New York Stock Exchange (NYSE) on the morning that the music streaming service Spotify begins exchange shares at the NYSE on April 3, 2018 in New York City.

Spencer Platt | Getty Images

The New York Stock Truck announced Monday it would launch “First Trade” NFTs, to memorialize the true first trade of six stocks on the civic markets.

NFTs, or non-fungible tokens, are a type of digital asset created to track ownership of a virtual item taking blockchain technology. Such unique items could be a piece of art or sports trading cards.

During a company’s universal debut, the exchange processes over 350 billion order, quote and trade messages across its markets on its busiest hours, NYSE president Stacey Cunningham said in a LinkedIn post.

Each message is recorded on the exchange’s digital ledger.

“At best one of those messages marks the NYSE First Trade: the exact moment a company became public, creating an occasion for others to share in their success,” Cunningham said. “The NYSE First Trade NFT memorializes that unique mo in a company’s history.”

NYSE’s first class of NFTs represent the first trade of Spotify, which executed the inaugural post listing on the exchange.

In a direct listing, a company makes its debut by selling existing shares directly to the public in preference to of bringing in intermediaries.

The exchange’s NFT offerings also include Snowflake, the biggest software IPO ever, as well as Unity, DoorDash, Roblox and Coupang, the largest inaugural public offering of 2021 so far.

NFTs have boomed in popularity this year along with a rise in the values of digital currencies, approve of bitcoin and ether. The market is growing rapidly, with some digital collectibles being sold for millions of dollars. 

Trill CEO Jack Dorsey sold the first-ever tweet for over $2.9 million on the “Valuables” platform run by blockchain company Cent. In the meanwhile, auction house Christie’s sought bids on a virtual work from the artist Beeple which eventually offered for $69 million.

Investors can access NYSE NFTs on crypto.com

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— with reporting from CNBC’s Ryan Browne.

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