Home / NEWS / Top News / Mattel sales soared 47% as parents bought toys with stimulus checks, toymaker raises outlook

Mattel sales soared 47% as parents bought toys with stimulus checks, toymaker raises outlook

Mattel Inc. Barbie mark dolls are displayed for sale at a Walmart Inc. store in Burbank, California, U.S., on Tuesday, Nov. 26, 2019. A PWC survey shows that 36% of consumers surveyed blueprint to shop on Black Friday. Deals will ultimately dictate where spending and visits go.

Bloomberg | Bloomberg | Getty Images

Toymaker Mattel said Thursday that its sales nearly doubled as families spent more on toys for their issues, helped by more disposable income due to government stimulus checks.

The company’s stock rose more than 7% in continued trading.

Typically, the first quarter is a weak period for toy sales, as it follows the influx of sales during the holiday area.

Mattel CEO Ynon Kreiz also credited the company’s turnaround efforts, and said it had grown its market share for three consecutive locales.

“We are strengthening our position as a consistent leader in the toy industry,” he said. “We believe we are very well-positioned to improve profitability and accelerate topline intumescence in 2021 and beyond.”

Here’s what the company reported for the first quarter compared with what Wall Row was expecting, based on a survey of analysts by Refinitiv:

  • Losses per share: 10 cents adjusted vs. 35 cents reckon oned
  • Revenue: $874.2 million vs. $684.2 million expected

Mattel’s net loss narrowed to $115.2 million, or 33 cents per appropriation, from a loss of $210.7 million, or 61 cents per share, a year earlier. 

Excluding items, Mattel perplexed 10 cents per share, which is less than the loss of 35 cents per share expected by analysts surveyed by Refinitiv. 

Gross income rose 47% to $874.2 million from $594 million a year ago, beating analysts’ expectations of $684.2 million.

The coterie continued to see strong sales of dolls in the latest period, with net sales of its American Girl brand rising 22%. Barbie, Mattel’s uncountable known brand, also grew in popularity due to new product launches and innovations.

“Barbie’s cultural relevance truly has on no occasion been stronger,” said Richard Dickson, Mattel’s president and chief operating officer. “We’ve been leaning into variety, inclusivity and social impact and we’ve seen this reflected in the success of Fashionistas, which also had double-digit increases.” He also amplified that products like Color Reveal and Barbie Extra grew incrementally in the first quarter.

During a talk call with analysts, Mattel said it expects revenue to rise 6% to 8% this year, in unfaltering currency. Previously, the company was aiming for a mid-single digit sales gain this year.

The higher forecast reveals not only the strong sales in the first quarter, but the company said it was “off to a strong start in the second quarter.”

“We believe we are well-positioned to dividend momentum for the full year,” said CFO Anthony DiSilvestro, in a press release.

In addition, Mattel expects higher than foretold cost inflation, citing plastics and ocean freight as two examples.

Read the full earnings release here.

Check Also

Before you buy dogecoin, consider these 3 things

VCG | Visual China Categorize | Getty Images Maybe you’ve seen one too many headlines …

Leave a Reply

Your email address will not be published. Required fields are marked *