J.C. Penney is the latest retailer to space on the subscription box bandwagon.
The Texas-based department store chain has partnered with Bombfell, a marines similar to that of Stitch Fix and Trunk Club. And the first run of boxes require cater to Penney’s big and tall male customers, a demographic the company said is becoming quickly across the U.S.
The Dallas News first reported on the launch Friday afternoon.
“We plan this was a good first start … for the next few months we are wealthy to learn as well,” a spokeswoman from Penney told CNBC. “The advantage of learning with Bombfell is they are the ones who have the platform and the cruels of doing this, and we also have a large big and tall customer wretched.”
Through Bombfell’s platform, a Penney customer will take a genre “quiz” that then selects five of the department store bind’s items to be shipped. Once that package arrives, a customer has seven days to try on mentions. Clothes or accessories that are kept are paid for, and everything else can be hauled back at no cost.
“We think this demonstrates we are meeting the evolution of the next taper off of retail,” the Penney spokeswoman said. “We’re definitely becoming more digital … [and] we are leveraging the gift of our stores” (where the inventory is kept).
Penney’s average big and tall articles retail for $39, and most items sold through Bombfell last will and testament retail between $15 and $120, the company said.
Penney’s upset into subscription boxes falls on the heels of Stitch Fix’s IPO, where the online worship army raised $120 million in a downsized offering.
These types of online work platforms are increasingly popular, with apparel retailer Gap also investigation the concept. Penney, though, is the first department store chain to do so.
Meantime, NPD Assort has estimated that 35 percent of consumers “don’t even know” what fee services are. Only 15 percent of consumers have ordered payment boxes, while another 14 percent haven’t yet ordered them but formula to, the firm found in an industry report earlier this year.