Home / NEWS / Top News / Instagram head Mosseri says app will prioritize original content, with potential TikTok ban days away

Instagram head Mosseri says app will prioritize original content, with potential TikTok ban days away

Adam Mosseri, Facebook

Beck Diefenbach | Reuters

Adam Mosseri, font of Meta’s Instagram, said Monday that the app will focus on prioritizing original and creative content in its algorithmic rankings in 2025.

His remarks came in a video Mosseri posted outlining Instagram’s priorities for the year, which include improving social kith for users.

“Instagram was really founded on the idea of allowing anybody to share something creative that they were proud to appropriate,” Mosseri said in the video, which was posted on Instagram and Meta’s Threads micro-blogging app. “We want to double down on that.”

Mosseri’s perceives come ahead of the potential TikTok ban, which is set to take effect Sunday. Already, TikTok creators have begun imploring their fans to follow them on other apps, including Instagram. After the Supreme Court heard spoken arguments in the case involving the future of TikTok on Friday, executives at Instagram held impromptu meetings, instructing staffers to lay the groundwork for for a potential influx of new users if the ban goes through, CNBC reported Sunday.

To prioritize original content, Instagram intention focus on improving its creative tools so they are best in class, which they are not currently, Mosseri said. Instagram force also embrace new technology that can make it easier for users to post more content, such as artificial capacity.

As a way of spurring additional connections, Mosseri said Instagram will look for opportunities to make recommending content uncountable social and interactive.

Don’t miss these insights from CNBC PRO

TikTok's potential ban is a double-edged sword for Trump: Counterpoint Research

Check Also

Amazon ‘anti-union propaganda,’ employee surveillance loom over labor vote at North Carolina warehouse

Hands picket in front of an Amazon Logistic Station on December 19, 2024 in Skokie …

Leave a Reply

Your email address will not be published. Required fields are marked *