Home / NEWS / Top News / ‘Electrification is a given,’ says Harley-Davidson CEO Jochen Zeitz, but HOG’s success in EVs is less certain

‘Electrification is a given,’ says Harley-Davidson CEO Jochen Zeitz, but HOG’s success in EVs is less certain

Harley-Davidson is up under the control of new CEO Jochen Zeitz and he says the brand’s success will come down to ‘desirability’ and, for some consumers, that carries electric.

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