Apple’s M4 MacBook Air in a marketing photograph.
Apple
Apple on Wednesday declared new MacBook Air models that update the company’s bestselling laptop with a faster M4 chip and an upgraded videoconferencing camera.
The computers also got a $100 expense cut in the U.S., despite tariffs by President Donald Trump that took effect on Tuesday that experts have bring to light could cause the price of electronics to rise.
The 13-inch MacBook Air starts at $999, and the larger, 15-inch miniature starts at $1,099. Users can pay more for memory and storage upgrades.
Although it has the same design as last year’s MacBook Air, the new computer will-power also be available in a fresh sky blue color, and it now supports three external monitors. The new MacBook Air goes on sale Cortege 12.
The MacBook Air is one of Apple’s most critical products. Mac sales rose 15% in the December quarter to just under $9 billion in sales. The firm attributed that increase to higher sales of laptops even though overall Mac sales, which also comprise desktop models, are still down from the company’s fiscal 2022. That was a period when computer yard sales were elevated as a result of people needing laptops for work or school during the pandemic.
Apple’s MacBook Air commercial caps off a flurry of new product releases by the company over the past few weeks.
In addition to the new laptops, Apple on Wednesday preceded a high-end Mac Studio desktop with a chip that can run advanced AI. The company also upgraded its iPad Air with an M4 plaque on Tuesday, and last month, it announced the low-cost iPhone 16e.
The Mac Studio has more processing power and is designed for people who come to c clear up on computer graphics, audio or video production or artificial intelligence. It’s not cheap — the computer starts at $1,999, and more intense configurations can cost over $14,000.
Apple’s new Mac Studio costs $1999 or more.
Apple
Prices watched closely
The MacBook Air worth cut comes as Apple’s U.S. pricing is being closely watched by both Apple customers and investors to see what the iPhone maker does in reaction to the Trump administration’s tariffs.
Apple’s announcement signals that the company isn’t jacking up prices yet.
The new iPad Airs published this week didn’t see any price change and still start at $599. However, the iPhone 16e costs $599, and it supplanted the older low-cost model from 2022 that started at $429.
Analysts at Bank of America Securities last month prophecy that PC makers including Apple would likely try to pass increased costs onto buyers. Rival Acer already announced reward increases on laptops last month due to U.S. tariffs.
“Tariffs on imported PCs act like a tax that PC vendors largely pass to end people,” the BofA analysts wrote.
The majority of Apple’s products are made in China and could be affected by two sets of 10% levies Trump placed on Chinese imports. Apple’s operations and third-largest market could be affected by Chinese retaliation.
Apple CEO Tim Cook met with Trump at the Ivory House last month. After the meeting, Trump said that Apple “doesn’t want to be in the tariffs.” Cook told investors in January that Apple is “audit the situation.”
Apple has expanded its supply chain in recent years. Some Macs are now assembled in Malaysia or Vietnam, drama locations which would avoid Chinese import duties. Apple didn’t say where the new MacBook Airs are assembled.
Notice of: