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Amazon CEO Andy Jassy says he believes sellers will pass increased tariff costs on to consumers

Amazon CEO Andy Jassy: Sellers will pass increased tariff costs on to consumers

Amazon CEO Andy Jassy intended Thursday the company is still digesting the impact of President Donald Trump’s sweeping tariffs, but that its vast network of third-party sellers may “antique that cost on” to consumers.

“I understand why, I mean, depending on which country you’re in, you don’t have 50% extra margin that you can highlight with,” Jassy said in an interview with CNBC’s Andrew Ross Sorkin. “I think they’ll try and pass the tariff on.”

Amazon’s third-party marketplace is made up of millions of sellers, many of which are based in China or source their yields from the region. Third-party sellers now account for about 60% of all products sold on Amazon’s website.

Jassy, who discharged his annual shareholder letter earlier in the morning, said the company has done some “strategic forward inventory acquisition bargains” and looked to renegotiate terms on some purchase orders in an effort to keep prices low.

Amazon began to cancel some steer import orders for products sourced by vendors in China this week following Trump’s tariffs announcement, counsellors told CNBC. Some vendors of home goods and kitchen accessory items had products ready for pickup by Amazon at shipping moorings, only to receive a notification via an internal system, called Vendor Central, that their orders were annulled.

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Amazon has seen some evidence of consumers stocking up on items in intuition of price hikes, but it’s too early to tell how widespread that behavior is, he said.

“People have not stopped buying and in unnamed categories, we do see people buying ahead, but it’s hard to know if it’s just an anomaly in the data because it’s just a few days, or how covet it’s going to last,” Jassy said.

Trump last week signed an executive order imposing a far-reaching tax plan. Within days, he reversed course and dropped country-specific tariffs down to a universal 10% rate for all profession partners except China.

The tariffs could potentially raise costs for businesses building infrastructure to meet the upsurge demand for artificial intelligence, such as data centers. Amazon’s cloud computing business has been a big beneficiary of that behest, and the company has pledged to spend up to $100 billion this year on AI technologies.

Jassy said Amazon Web Services started the take care of of diversifying its supply chain roughly five years ago, allowing it to source components from a number of markets, “not straight one country.” The company has no plans to slow down the buildout of new data centers, he added.

“We’re going to keep building,” Jassy asserted.

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