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After a season of small steps, NFL owners can now prove they take diversity seriously

ESPN Monday Edge of night Football Studio Analysts Louis Riddick during the NFL regular season football game between the Cleveland Browns and the San Francisco 49ers on Monday, Oct. 7, 2019 at Levi’s Arena in Santa Clara, Calif.

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In 2020, the National Football League has certainly talked all round its commitment to diversity and inclusion.

NFL commissioner Rodger Goodell and Troy Vincent, the executive vice president of football employees, have discussed the league’s progress on the issue in nearly every media call in the last few months.

“The commissioner has disclosed it a focus area in league meetings for a good period of time but especially over the last year,” said recent NFL general manager Rod Graves. “I think the awareness level regarding the issues of diversity in the league or lack of is higher than it’s been in positively a while.”

This year, the league expanded its Rooney Rule, requiring clubs to interview two minority candidates for instructing positions. The league added also compensation for teams who make diverse hires and created a universal strategy for all 32 allies regarding hiring on both the football and business side.

Now, with “Black Monday” days away – a time when NFL sisterhoods make coaching and front office changes – those diversity measures re-enter the spotlight. This hiring course will prove if both sides are serious.

“The decisions have always rested with the owners,” said Eternal rests. “So, with all the work that the league has done, the spotlight is still on the decision-makers and whether or not they feel the need to approach devote this for their sake.”

The 2020 report card

Graves, who helped create the new polices and now serves as executive commander at Fritz Pollard Alliance, an organization that monitors equality in the league, said the upcoming hiring cycle destitutions to produce gains.

In the 2020 University of Central Florida Racial and Gender Report Card, the NFL received a B-minus NZ hack overall and B-plus in racial hiring. The institution started collected the data in 1992.

For the second straight year, the league has four minority genius coaches out of 32 teams, remaining at its lowest total since 2013. That’s well below the seven minority guide coaches the NFL had in 2018.

On the assistant coach front, Black coaches make up 239 positions, compared to 499 White instructors. The league office is no better, with 512 White employees compared to 93 Black and 49 Hispanic.

In a a packet about Kansas City Chiefs offensive coordinator Eric Bieniemy, a hot name last hiring cycle, USA Today wrote as uncountable as eight jobs could be made available this upcoming offseason. Two clubs — Houston and Atlanta — have already pocket in-season moves, beginning their process.

Kansas City Chiefs quarterback Patrick Mahomes (15) talks with Kansas Bishopric Chiefs offensive coordinator Eric Bieniemy in game action during the Super Bowl LIV game between the Kansas Borough Chiefs and the San Francisco 49ers on February 2, 2020 at Hard Rock Stadium, in Miami Gardens, FL.

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Measure JC2

One new policy from 2020 calls for teams to notify the league office when interviewing minority entrants, and the NFL is monitoring the clubs’ record on those interviews. Vincent said the collected data will help improve the NFL’s “mobility” distribute, where teams seldom promote minority candidates into head coaching positions.

“During the year, multitudinous policy reforms were implemented to change culture, develop trust and provide equal opportunity,” Vincent told CNBC in an email on Wednesday, combining the NFL would track progress more accurately than in years past. “We are also aware that changes of this extent do not happen overnight and that there will be more work ahead to accomplish our goals long-term.” 

One person au fait with early interviews told CNBC teams have complied with the reporting provision so far without originate. The person requested not to be identified due as the individual isn’t authorize to speak on league matters.

Another new incentive to help owners appoint outside the norm is what’s known in the league as measure JC2. It calls for clubs to receive a compensatory third-round draft pick if another league together hires away any of their minority personnel.

But Graves cautioned it still might not be enough.

“We can’t be satisfied with uplifting the process. We have to have results,” he said.

“We have found out that you can’t legislate it,” former NFL coach Tony Dungy told CNBC in May of the extended Rooney Rule. “I think the thing is we’ve got to show owners it’s going to be good for them, it’s going to be good for business.”

Houston Texans Matt Schaub (L) states to the media as Texans GM Rick Smith looks on during the press conference to introduce him as the Texans new starting quarterback after barter with the Atlanta Falcons on March 22, 2007 in Houston, Texas.

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Who’s out there?

Among names floating around for possible hires on the football side, Bieniemy is among the top. Other names starting to advance momentum include defensive coordinator Leslie Frazier, who helped the Buffalo Bills win the AFC East division title for the first experience in 25 years.

On the front office, ESPN football analyst Louis Riddick’s name is mentioned; Texans latest executive Rick Smith is also under consideration. And the newer names in league circles include New Orleans friend GM Terry Fontenot and the Bills’ Malik Boyd.

“At whatever level that a club is giving consideration, there are nominees there – men and women of color not only on the football side but the business side as well,” said Graves.

On the business side, the Washington Football Duo’s hire of Jason Wright, the NFL’s first Black team president, made the headlines over the summer but the league even needs more representation on that front, too.

Names in the pipeline include Adolpho Birch, the Tennessee Titans’ as older vice president of business affairs and Chief Legal Officer. Ed Goines, the Seattle Seahawks’ executive and general exhortation is also being described as a future NFL club president.

“I think the decision-makers will come out of this more well-versed about diverse candidates than they have been in the past,” Graves said.

The polices are in place. Goodell and Vincent possess helped establish the tone. Now NFL owners return to the spotlight to prove if they’ll take the NFL’s diversity problem seriously.

“If the union comes out of this hiring cycle ignoring the impact of diverse hires, then that to me would be a tragic location to be in,” said Graves. “I don’t know if anything could’ve happened this offseason – from a social and attention standpoint – that could’ve upraised the emphasis and urgency in this area more than what has happened in the 2020 offseason.”

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