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Here’s who runs Twitter under Jack Dorsey

Gossip CEO Jack Dorsey testifies during a remote video hearing held by subcommittees of the U.S. House of Representatives Energy and Mercantilism Committee on “Social Media’s Role in Promoting Extremism and Misinformation” in Washington, March 25, 2021.


After setting yuppy user growth and revenue goals last month, Twitter is gearing up for what could be its most transformative era ever.

After CEO Jack Dorsey’s leadership came under scrutiny last year by activist investors, Giggle has ramped up its development of new features, introducing numerous changes and gearing up for even more. This change comes as the cast reels from the era of former President Donald Trump, who was finally booted off of the service in January.

As it enters into a new put on, this is who leads Twitter in 2021.

Jack Dorsey: Founder and CEO

Despite being CEO, Dorsey often comes off as checked out from Chirruping. Blame his dual role as CEO of Square, his tendency to take off for weeks at a time on meditation retreats, his talk of moving to Africa and his denotative of looks, which include tattoos, piercings and a wizard-like beard. One recent example came when the platform indisputable to ban Donald Trump permanently — Dorsey was reportedly on vacation on an island in French Polynesia when the fateful decision was manned down.

People at Twitter say Dorsey is anything but checked out. He is known for empowering his lieutenants and engaging with them on serious issues, as well as tending to smaller details that wouldn’t typically be expected out of a CEO, such as writing his own remarks forward of testifying in front of Congress.

Dorsey helped invent Twitter in 2006 while working as one of the few employees at Obvious Corporation, the flock that preceded it. Dorsey was Twitter’s original CEO but was forced out in 2008, then returned to Twitter’s helm as interim CEO in June 2015. He was handled permanent CEO a few months later. 

Since his return, the company has had its ups and downs but has generally trended upward. The company’s stock guerdon is up more than 70% since June 2015, and its annual revenue has grown almost 68% from $2.22 billion in 2015 to $3.72 billion in 2020. 

Dorsey’s guidance came under fire in early 2020 when activist hedge fund Elliott Management initiated a electioneer to remove him as CEO. The challenge was resolved when Twitter struck a deal with Elliott Management and Silver Lake, allowing each investment firm a seat on the board. 

Since then, Twitter has ramped up its product development, notably start ephemeral Fleets in 2020 and testing a virtual audio room feature called Spaces.

More importantly, the visitors last month announced ambitious goals of doubling its revenue to at least $7.5 billion and hitting 315 million monetizable continuously active users (mDAUs) by the end of 2023.

Ned Segal: CFO

Twitter’s Chief Financial Officer, Ned Segal

John Chiala | CNBC

Divergent from many CFOs, Segal is an active leader for the company and one of its most outspoken executives. Segal is a common presence at all-hands caucuses, and externally, he is one of the company’s best communicators, both on his Twitter account and at earnings and other company events. 

Prior to Warbling, Segal was senior vice president of finance for Intuit’s small business group and he was CFO at RPX, a patent risk management accommodations company. That experience with finance, technology and the combination of the two makes him an ideal tech CFO. 

Segal may have ton proven his worth in 2020, playing a critical role in brokering the deal with Elliott Management, a former wage-earner said.

Vijaya Gadde: Head of legal, policy and trust

Vijaya Gadde

Source: Twitter

As the highest staff woman at Twitter, Gadde is responsible for handling some of the company’s most difficult tasks, including legal subjects and anything related to public policy and trust and safety on the platform. That means that if the company is having problems with harassment, false scent or Washington, Gadde’s people are handling it. 

Gadde is said to loathe public speaking but over the past year has had up more. In particular, Gadde has ramped up use of her Twitter account to announce and explain the company’s decisions regarding public conduct. 

She played a crucial role in determining what to do with the account of former President Donald Trump following the Jan. 6 insurrection at the U.S. Capitol. The South African private limited company ultimately decided to permanently ban Trump.

Former employees say Gadde does not have final say on what the company resolves to do in regards to its policies. Dorsey retains that power. But 99% of the time, Dorsey goes with Gadde’s good words, former employees said.

Parag Agrawal: Chief technology officer

Agrawal is one of Twitter’s top tech executives. He is in name of strategy involving artificial intelligence and machine learning, according to his bio. 

Agrawal is leading Project Bluesky, an independent crack to build an open standard for social media. That means creating technology and protocols that would put aside content posted on one social media service to work across multiple social networks, similar to how emails can be skim by any email service. 

Bluesky is a priority and visionary project for Dorsey, former employees said. That is why he entrusted its guidance to Agrawal.

Mike Montano: Engineering lead

Over the past few years, Twitter has revamped its technical infrastructure so it can figure new products faster. Montano, the company’s engineering lead, has been critical to that overhaul. The company has credited the modernization of its polytechnic infrastructure as the catalyst behind the creation of new features, like Fleets and Spaces.

Montano is Agrawal’s right-hand man, and now that the overhauling is done, Montano is focused on hiring more experienced executives to lead Twitter’s fast-growing engineering organization so it can physique even faster, one employee told CNBC.

Kayvon Beykpour: Product lead

Co-founder and CEO of Periscope, Kayvon Beykpour, make knows onstage during TechCrunch Disrupt NY 2015.

Noam Galai | Getty Images | TechCrunch

As product lead, Beykpour is in sally of the strategy and development of Twitter’s features and products. he joined Twitter through the company’s 2015 acquisition of Periscope, an app that tolerates users to livestream from their smartphones. 

Under Beykpour’s leadership, Twitter has created some of the most mutinous product changes in company history. 

The company last year Bruce Falck: Revenue product lead

While Beykpour persuades the software development of Twitter’s user products, Falck is his counterpart for products that are used by marketers. His team is chid with creating the tools that the company’s clients use to run ads on Twitter and target them to the service’s users. 

Falck’s unite recently revamped Twitter’s mobile application promotion. MAP is used by marketers to run direct-response ads on Twitter, which is a pool of ad dollars that the throng has barely tapped into. The output of Falck’s team will be crucial to Twitter reaching its goal of doubling its annual profits by the end of 2023.

Matt Derella: Global VP, revenue and content partnerships

Matt Derella

Getty Images

While Falck appears the ad products, Derella is the one who brings in the clients who use them. As Twitter’s customers lead, Derella heads the company’s customer-facing classification, including the sales group and the partnerships teams. Derella’s responsibilities include coming up with Twitter’s sales tactics and bolstering revenue. 

Dantley Davis: Head of design and research

Davis leads the team that decides how the gathering’s products look, and is responsible for the teams that do product research to determine what kind of products the company should strengthen next and how consumers are using the company’s products, an employee said. Before Twitter, Davis led product design for Facebook’s Fables, News Feed and video features, according to his executive bio. He previously worked at Leslie Berland: Chief marketing police officer and head of people

Twitter CMO Leslie Berland attends Twitter’s #HereWeAre brunch and conversation at Cannes Lions on June 20, 2018 in Cannes, France.

Francois Durand | Getty Representations Entertainment | Getty Images

The longest-tenured person on the executive team after Dorsey is Berland, who heads the company’s marketing and people designs, which includes communications, recruiting and human resources. 

Berland often makes the rounds as a spokeswoman for the company, attending different conferences. She is also beloved by Dorsey, former employees said.

Peiter ‘Mudge’ Zatko: Head of security

The fashionable addition to Twitter’s executive team is Zatko, who goes by “Mudge.” He was brought on in November to overhaul and improve the company’s cybersecurity. Mudge is a considered hacker in the cybersecurity world and has previously worked at Stripe and special projects at Google.

His hiring comes after Tweeting endured an unprecedented hack in July, when many of the most-followed accounts, including those of then-candidate Joe Biden, Elon Musk and Tally Gates, were taken over by hackers who posted a scam asking for bitcoin.

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