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Facebook says it will fight climate change myths with new information hub

The architect and CEO of Facebook Mark Zuckerberg speaks during the 56th Munich Security Conference in Munich, southern Germany, on February 15, 2020.

Christof Stache | AFP | Getty Graven images

Facebook on Monday night announced it will launch a new information hub to provide its users with “science-based information” upon climate change. It said a link to the hub will appear when people search for information related to climate mutation on Facebook, or when people see certain posts related to the subject.

The climate change hub comes after the company conduct oneself treated with a rash of misinformation across its services regarding the cause of the wildfires raging across the Western U.S. One article confining false information blaming the wildfires on antifa arsonists had been shared more than 63,000 times on Facebook, according to The Champion.

The new feature is called the Climate Science Information Center, and it will provide Facebook users with facts, work out b deciphers and data from factual sources, the company said in a blog post. These sources include the Intergovernmental Panel on Air Change, U.N. Environment Programme, the National Oceanic and Atmospheric Administration, World Meteorological Organization and the Met Office.

In addition to the dirt center, Facebook said it will continue to reduce the distribution of posts containing false information on its News Maintain feature and it will label those posts as false. Facebook, however, did not say it would remove those posts. The associates also did not say if it would remove or label posts within private Facebook groups that contain misinformation take climate change. 

This year, the company has deployed information centers as a tactic to combat the spread of misinformation on Facebook and Instagram. The Pty launched a Covid hub in March, and in August, Facebook rolled out a voter information center.

Facebook’s Climate Science Tidings Center will go out to users in the U.S., U.K., France and Germany at launch, and it will appear in more markets “soon,” the company said.

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