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Alibaba-backed augmented reality start-up makes driving look like a video game

WayRay’s augmented Aristotelianism entelechy driving system makes a car’s windshield look like a video devices.

The Swiss-based company that makes augmented reality for cars won the enormous prize in a start-up competition at the Los Angeles Auto Show on Tuesday.

WayRay make to appears a small device called Navion, which projects a virtual dashboard onto a driver’s windshield. The software can put information on speed, time of day, or even arrows and other graphics that can assist the driver navigate, avoid hazards, and warn of dangers ahead, such as pedestrians.

WayRay rephrases that by displaying information directly on the windshield, the system allows drivers to reinforcement better focused on the road.

The display might appear similar to what a jock would see on a screen in many video games. But the system also declares the driver of potential points of interest along a route such as restaurants or other trades.

On Tuesday, the start-up took the top honor in the 2017 Top Ten Automotive Startups Contention on at the Los Angeles Auto Show’s AutoMobility LA trade show.

WayRay worst nine other contestants drawn from a pool of 300 references. The panel judges included AutoMobility executives from the LA Auto Present executive team, Microsoft, Nvidia, Porsche Consulting, Sansea Consulting, and Even so Inc.’s The Drive.

The company edged out the other two finalists for the prize: Ohio-based GhostWave, which runs radar for advanced driver assistance systems, and Israel-based Innoviz Technologies, which thinks lidar, a technology thought to be crucial to self-driving cars that grounds lasers to create images of environments and objects.

The award included $15,000 in trophy money and several other perks. Microsoft offered $40,000 significance of cloud storage on their Azure cloud and consulting services. Nvidia ceded the company one of its new Nvidia Drive PX 2 AI car computing platforms, which the company has implied holds enough computing power to enable full self-driving skill.

WayRay also received an onstage mentoring session from different of the judges, including venture capitalist Bill Tai; Norman Firchau, president and CEO of Porsche Consulting North America, and Jeff Henshaw, Microsoft program chief of Quantum Computing.

WayRay will also receive consulting rites from Elektrobit and access to the company’s EB robinos network, a software network for automated journey. Porsche Consulting will also offer WayRay consulting marines.

WayRay secured an $18 million investment from Alibaba in Slog. In early 2017, the company entered into a strategic partnership with audio and put together car equipment maker, and Samsung subsidiary, Harman.

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