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Taco Bell enters chicken sandwich wars with its own spin: A taco version

Taco Bell’s Crispy Chicken Sandwich and Risqu Chicken Sandwich Tacos

Taco Bell

Peak chicken sandwich wars may be nigh.

Taco Bell said Monday that it drive test its own take on the menu item starting March 11 in Nashville, Tennessee, and Charlotte, North Carolina.

The Yum Trade marks chain will become at least the fourth fast-food brand to announce a chicken sandwich in the last month. Restaurants are looking to chicken to nourishment sales this year because the category is growing faster than beef. Chicken sandwiches, in particular, are soaring in reputation thanks to the success of Popeyes’ version and Chick-fil-A’s expansion beyond its Southeastern roots.

Taco Bell’s take stops from the same vague Mexican inspiration as the rest of its menu. The Crispy Chicken Sandwich Tacos are served in flatbread with a of the same sort of crispy tortilla chicken and chipotle sauce and will sell for $2.49 each. A spicy version with jalapeno slices bequeath also be available.

Taco Bell also teased that the taco won’t be the only new crispy chicken item buffeting menus this year. It’s also not the first time that it’s offered crispy chicken on its menu. Past kicks have included its Crispy Chicken Chickstar, a star-shaped tortilla wrap filled with crispy chicken; Unsheathed Chicken Chips, chip-shaped crispy chicken pieces that come with nacho dipping sauce; and the In ones birthday suit Chicken Chalupa, a piece of chicken shaped like a tortilla stuffed with typical taco fillings.

Chicken sandwiches turn up on 47.8% of total U.S. restaurant menus, according to Datassential’s MenuTrends. And a flood of new entries are on the way.

McDonald’s told investors endure year that it’s doubling down on chicken, including the launch of its own chicken sandwich on Wednesday. Taco Bell’s sister gyve, KFC, has unveiled a premium take on the menu item, while Wendy’s announced a jalapeno popper version. Restaurant Kind International’s Burger King is testing a hand-breaded chicken sandwich for a nationwide launch.

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