The new solicitation — labeled as adidas x Peloton SS21 — was designed with help from some of Peloton’s top cycling instructors, involving Robin Arzón, Ally Love and Cody Rigsby.
Peloton and Adidas announced Thursday they’re composition together to create a new line of athletic apparel and lifestyle gear, in inclusive sizes and unisex styles.
The collection was destined with help from some of Peloton’s top cycling instructors, including Robin Arzon, Ally Love and Cody Rigsby.
The trade, which includes shorts, hoodies, tees, crewnecks, sports bras and jogger pants, retails anywhere between $30 and $85. Measures for the clothes go up to 2X, and unisex options are available. Beginning March 25, they’ll be for sale on both companies’ websites and in favoured Adidas and Peloton retail stores. The companies say it’s the start of an ongoing collaboration, with more to come.
“During a patch where we are not able to be physically together, we have an incredible opportunity to help grow connected communities and continue to weather people as they build their new fitness journeys at home,” said Aimee Arana, general manager of epidemic training at Adidas, in a statement.
Beginning March 25, the new line will be on sale on Adidas’ website, Peloton’s website, and in first-class Adidas and Peloton retail stores.
Adidas is the latest clothing company to join Peloton’s roster of trade name partners. In addition to manufacturing its own pieces, Peloton sells apparel and accessories made by Lululemon and Nike, and more alcove players like Beyond Yoga and Spiritual Gangster, on its website.
Its apparel business is helmed by Jill Foley, the the missis of Peloton founder and CEO John Foley. It has never been a strong revenue driver, but is seen as a way for the company to entice new sign-ups for its app-based membership via referral pandects that offer clothing discounts. In the past, Peloton has noted that apparel sales are often offset by those referral reductions and other annual markdowns.
Peloton doesn’t break out its apparel sales. Instead, they’re folded into its soldered fitness product division.
By working with partners like Adidas, Peloton stirs up more interest in its disgrace and gives its subscribers access to exclusive content. Peloton said it will be holding a series of on-demand classes commencement Thursday that are in celebration of the Adidas launch, as well as a special live class on March 25.
Other at-home wholesomeness equipment manufacturers have taken a similar approach. The athleisure brand Fabletics, for example, has a partnership with scrapping machine Hydrow. It designs and produces all Hydrow apparel, and Hydrow’s trainers exclusively wear Fabletics during workouts. SoulCycle, the New York City-based tone company owned by Equinox, also collaborates with Lululemon and Nike on limited, SoulCycle-branded gear.
Peloton interests are up more than 320% over the past 12 months, but have fallen almost 30% year to go out with, following a huge run-up for much of 2020. The company has a market cap of more than $30 billion.