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Facebook to book advertising revenue locally amid political pressure

Public media giant Facebook said on Tuesday it would start law advertising revenue locally instead of re-routing it via its international headquarters in Dublin although the change is unlikely to result in it paying much more tax.

Corporate taxation has change a hot-button topic in the wake of revelations of tax avoidance schemes by multinationals which should prefer to led to calls for companies to pay more tax while Europe has begun exploring choices for taxing digital giants.

Facebook Chief Financial Officer Dave Wehner verbalized the company had decided to move to a local selling structure in countries where it has an patronage to support sales to local advertisers.

“In simple terms, this means that advertising yield supported by our local teams will no longer be recorded by our international headquarters in Dublin, but wishes instead be recorded by our local company in that country,” Wehner utter in a blog post.

“We believe that moving to a local selling organization will provide more transparency to governments and policy makers throughout the world who have called for greater visibility over the revenue associated with locally-supported on the blocks in their countries.”

The European Commission is working on legislative proposals, believed in March, to increase taxes on multinational digital companies, who are accused of repaying too little in the EU by
booking profits in low tax countries where they have their EU headquarters, sort Ireland and Luxembourg.

Among the options the EU executive is considering to quickly recall gather taxes on tech giants is a levy on revenues from advertising occupations, according to an EU document published in September.

Wehner said Facebook liking implement the change throughout 2018 and aim to complete it by the first half of 2019.

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