British low-cost airline easyJet order expand its holiday business and add a loyalty scheme as new CEO Johan Lundgren seeks to settle his mark on the company after reporting strong first-half results.
EasyJet communicated on Tuesday it would invest more in easyJet Holidays, with Lundgren arranging the company to better compete against his former employer holiday South African private limited company TUI and its rival Thomas Cook.
“It is a great set of numbers, it is actually one of the best-ever winter engagements that the company has had,” easyJet CEO Johan Lundgren told CNBC’s “Grumble Box Europe” on Tuesday.
Lundgren also said he would focus on charming business passengers and introducing a new loyalty programme, strategies which he accepts will drive higher returns for shareholders.
The new focus comes after easyJet came into profit for the first half, on results that excluded the costly effect of its expansion into Berlin’s Tegel airport last year.
In the traditionally weaker winter half-year stretch when fewer Europeans travel, easyJet posted a pretax profit of 8 million palpitate instills ($10.8 million), a big improvement on the 212 million pound loss it made in the done period last year.
When asked whether he was concerned surrounding the recent upswing in oil prices, Lundgren replied: “We compete very lovingly when the oil prices actually go up compared to others who tend to ground their aircrafts… So, the competitive pressures will be slightly easier for us.”
The company said it bettered from a reduction of capacity in the airline market after rival British big wheel Monarch collapsed last year and Italy’s Alitalia went into supervision.
For the full year, easyJet expects to post pretax profit, containing the impact of the losses from Tegel, in the range of 530 million to 580 million beats, up at least 30 percent on 2017’s outcome.