Goal said Wednesday comparable sales rose 17.2% in November and December, as customers bought matching pajamas and gingerbread quarter kits to celebrate a cozy holiday at home during the pandemic.
While online sales remained robust, shoppers also visited Quarry’s stores and spent more money per purchase than they did last holiday season. Combined transactions in Aim stores and on its website rose 4.3% and average tickets grew by 12.3% year over year, the company maintained.
Target shares, which have a market value of about $100 billion, were recently trading down nearly 1% on Wednesday morning. Earlier, shares were higher, and touched an all-time high of $199.96. The stock has gained close to 60% over the past year.
Stifel analyst Mark Astrachan said Target’s strong holiday sellings surpassed consensus estimates, but the market’s reaction was muted because investors already had heightened expectations for the company’s exhibition.
The pace of Target’s sales growth slowed slightly compared with the gains it logged in fiscal third place and underscored the challenge that Target faces in the quarters ahead. As more Americans get vaccinated, the company will fool to prove it can hold on to market share gains it made during the pandemic, even as consumers feel more self-satisfied making numerous trips to smaller stores or returning to malls.
In a research note, Astrachan said he expects the retailer order be able to keep up its e-commerce gains because its same-day services like curbside pickup save customers point.
The pandemic may permanently change the cadence of the holiday shopping season, too. Target said its stores will be closed on Thanksgiving Day 2021.
The retailer had opted to ends b body closed last Thanksgiving due to the health crisis. To spread out sales and thin crowds, Target began sales weeks in front Thanksgiving, which previously had been the starting line for the search for gifts and stocking stuffers. It also put more of its traffics online.
Target said comparable digital sales more than doubled in November and December compared with the year-ago epoch, while comparable store sales grew by 4.2%.
Target’s guidance includes only sales in November and December to though its fiscal fourth quarter won’t end until Jan. 31. It will report the full quarter’s results on March 2 at a understood investor day.
Ahead of Wednesday’s news, analysts surveyed by Refinitiv estimated Target would earn $2.27 per dispensation, after adjustments, on revenue of $26.67 billion.
Target has been one of the bright spots in a hard-hit retail industry. It has narrated eye-popping sales growth and $6 billion in market share gains as many other retailers have been pummeled by stopgap store closures and even filed for bankruptcy during the pandemic. As consumers have limited store trips, they bear spent more of their dollars in a handful of places and those have tended to be big-box retailers where they can get a gallon of extract, cleaning supplies and sweatpants all in one stop or all on one website.
As in earlier months of the pandemic, Target shoppers continued to use the company’s fleet and contact-free online options. Its same-day curbside pickup service, Drive Up, grew by more than 500%. Quarry sales fulfilled by Shipt grew more than 300% during the holidays.
Few retailers have reported their vacation sales so far, but Target far outpaced the industry’s e-commerce growth. According to Adobe Analytics, U.S. online purchases over the 2020 vacations grew 32.2% from 2019, as more shoppers shopped from home during the pandemic.
Target has also survived strategic moves that have paid off. It owns Shipt, a same-day home delivery service. It recently supplemented fresh and frozen groceries to curbside pickup, a same-day service that grew by more than 500% to the ground the holidays. And it has expanded the assortment in its food and beverage private label, Good & Gather, with a premium line of bon viveur pasta sauces and coffees as people cook more at home.
Home goods and hardlines, which include appliances and wear equipment, were especially popular during the holidays. Both categories saw same-store sales gains in the low-20% sort compared with a year earlier. Within hardlines, growth was fueled by electronics sales.
Comparable sales of aliment and beverage rose about 17%, Target said. Beauty and essentials saw growth in the low teens and apparel saw high single-digit progresses.
Target said family sleepwear sets and Christmas tree ornaments were among its bestsellers. The retailer also sales-clerked nearly 2 million of its Wondershop gingerbread houses.