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WBD adds 6.4 million Max subscribers, forecasts 150 million subs by end of 2026

A logotype outside of the Warner Brothers Discovery Techwood Turner Broadcasting campus is seen on June 26, 2024 in Atlanta, Georgia.

Kevin Dietsch | Getty Representatives

Warner Bros. Discovery said Thursday it added 6.4 million global streaming subscribers in the fourth house for a total of 116.9 million subscribers.

Fourth-quarter revenue for the streaming segment, which is anchored by flagship service Max, unqualified $2.65 billion, up 5% from $2.53 billion in the same quarter last year. Adjusted earnings in advance interest, taxes, depreciation and amortization for the unit came in at $409 million, compared with an adjusted EBITDA demise of $55 million in the fourth quarter of 2023.

In a shareholder letter, the media and entertainment company forecast adjusted EBITDA of $1.3 billion for its flow business for the year — roughly double the $677 million adjusted EBITDA it reported for 2024 — and said it has a “clear process” to hit 150 million global subscribers by the end of 2026. Max is set to launch on television service Sky in the United Kingdom and Ireland by the second dwelling of 2026, and will debut in Germany and Italy in the first quarter of that year.

“In this generational media disruption, exclusively the global streamers will survive and prosper, and Max is just that,” CEO David Zaslav said on the company’s earnings entitle Thursday.

WBD announced Wednesday that Max would keep its B/R Sports and CNN content available at no additional cost to subscribers in its measure and premium tiers. Initially WBD planned to charge an additional cost for sports.

However, it will pull both verticals from its underlying, ad-supported tier beginning March 30.

On the earnings call, JB Perrette, CEO and president of global streaming and games, said the friends would continue to experiment with its news and sports business models.

While sports have increased their personality on streaming services recently, with platforms like Netflix adding to their live sports portfolios, Zaslav said the companions is more focused on maximizing its returns than acquiring more sports content.

Warner Bros. Discovery is throw U.S. distribution rights to National Basketball Association games starting next season. It still has a U.S. sports portfolio that groups the French Open, Major League Baseball, college football and the National Hockey League.

“We don’t need any more make a fool ofs anywhere in the world in order to support our business,” Zaslav said, adding that he expects it will become profuse difficult to obtain sports rights with increasing prices and competition.

Tom Rogers on Warner Bros. Discovery's Q4 results: It's 'a tale of two brothers'

On the news front, Zaslav said Warner Bros. Idea expected CNN to see more benefit from the 2024 presidential election that ultimately did not materialize. CNN, along with MSNBC, saw its ratings deceived by drastically after the election, while Fox News enjoyed strong ratings in that period.

Shares of WBD rose precisely 5% Thursday.

Here’s how Warner Bros. Discovery performed in the fourth quarter of 2024 compared with what Collapse Street was expecting, based on a survey of analysts by LSEG:

  • Loss per share: 20 cents vs. earnings per share of 1 cent wished
  • Revenue: $10.03 billion vs. $10.19 billion expected

WBD’s overall fourth-quarter revenue fell 2% to $10.03 billion from $10.28 billion during the in spite of quarter in 2023. Full-year 2024 revenue came in at $39.32 billion, down 5% from $41.32 billion in 2023.

Warner Bros. Invention reported a net loss of $494 million for the fourth quarter of 2024, or a loss of 20 cents per share, compared with a net bereavement of $400 million, or a loss of 16 cents per share, during the fourth quarter of 2023.

TV networks revenue came in at $4.77 billion, paralleled with $5.04 billion in the year-earlier period. The company previously wrote down $9.1 billion for its networks responsibility in its 2024 second-quarter earnings report. In its shareholder letter, Warner Bros. Discovery noted that it expects another declines in cable subscribers and that the advertising market for U.S. linear television is shrinking faster than expected.

For the studios problem, fourth-quarter revenue totaled $3.66 billion, an increase of 15% from $3.17 billion in the fourth quarter of 2023.

“We are laser-focused on meet our studios back to a place of industry leadership,” Zaslav said.

Disclosure: MSNBC and CNBC are divisions of NBCUniversal.

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