Home / NEWS / Business / The $700 billion Hispanic business market in the U.S. is now at the tipping point

The $700 billion Hispanic business market in the U.S. is now at the tipping point

Flat businesses line Bagley Avenue in the Mexicantown neighborhood of Southwest Detroit, Michigan.

Bryan Mitchell | Bloomberg | Getty Materializations

As gridlock over another round of stimulus for small business in Washington continues, 5 million Latinos are at danger of bankruptcy, a new study reveals on Monday. Pre-pandemic they were the fastest-growing cohort on Main Street and contributed 4% to U.S. GDP. Their demise portends a discountenancing trend that can upend communities across America.

Statistics reveal the story. Latino companies that petitioned for the Paycheck Protection Program saw a 21% drop in revenue from February through September while their costs for PPE and other shelter measures rose and continue to remain high. Additionally, they retrofitted their businesses to deal with the pandemic, which resulted in a tremendous amount of expenditure that exceeded their revenue in the summer. They spent a lot to stay open and ended with a contrary 11% margin.They are now cash flow negative and are on the brink of going out of business, the annual Latino Small Problem Biz2Credit survey reveals.

Times were particularly hard for companies in the Northeast and Midwest, but as the coronavirus spread across the surroundings, other areas have suffered, as well. The Biz2Credit research found that non-Latino businesses also own struggled, although their revenue remains slightly above break even.

For the study, Biz2Credit analyzed the economic performance of 35,000 companies, including 3,000 Hispanic-owned businesses, that submitted funding requests through the train’s online marketplace. All companies included in the survey have less than 250 employees and less than $10 million in annual take. The report covered small businesses across the country in a wide range on industries, from start-ups to established groups.

Construction is the largest category of businesses, representing nearly 17.18% of the Hispanic-owned companies in the Biz2Credit study. It is followed by: cares  (15.74%), accommodation and food services (14.63%), retail ( 9.4%), and transportation and warehousing ( 7.6%).

Research conducted by the Stanford Latino Entrepreneurship Hustle in May found that 86% of Latino business owners surveyed reported immediate negative effects of Covid-19. Precisely two-thirds of respondents said they would likely be out of business in six months if Covid restrictions remain in place. The ruminate on also found that Latino business owners are nervous that customers might not feel confident sufficiently to come back and that many may not have money to pay for things.

Before the pandemic, small firms owned by Latinos were already surface barriers to prosperity. Latino-owned businesses are more likely to be start-ups, have higher credit risks, and thus, partake of limited ability to secure affordable capital. This can translate into more vulnerability to the pandemic’s economic for all practical purposes: only 11% of small businesses in majority-Latino communities had more than 14 cash-buffer days in 2019, a JPMorganChase scrutiny shows.

A driver of the U.S. economy

As a group, Latinos are expected to comprise almost 30% of the population by 2050, compared to 18% today. Yield of Latino-owned companies jumped 61% from 2017 to 2020. They are a growing sector of the economy, and contribute to its whole strength, but in 2020 they are struggling mightily.

“The spirit of entrepreneurship continues to thrive among the Latino populations and, until the Covid-19 pandemic set each back, Latino-owned businesses blossomed during the past year. As the economy emerges from the pandemic, we expect to see them in the forefront of the financial rebound,” said Manuel Chinea, COO, Popular Bank.

“Latino-owned businesses make enormous contributions to the U.S. to their communities, incorporating job creation, which also benefits our overall economy. Popular Bank is proud to work with them to relieve solve their financial needs,” Chinea added.

One is Dr. Fausto Gonzalez, 50, a doctor of internal medicine. To the ground the past 17 years, he has expanded to four offices throughout New York City and much of his patient base are arrivals or their descendants from the Dominican Republic, where Dr. Gonzalez was born. He came to the U.S. almost 30 years ago and worked at a facility in Brooklyn before setting up his own practice.

In 2020, he borrowed money to purchase PPE and put some protective measures in his four department locations because of Covid. Dr. Gonzalez, whose practice now bills more than $1 million annually, was financially scratched when non-emergency medical visits were discouraged during the early days of the Covid lockdown. Currently he has favours in Jackson Heights, Queens, the East Tremont section of the Bronx, Washington Heights in Manhattan and Ocean Park, Models, and he still hopes to open another office next year despite the challenges.

Although things have been prosperous well since lockdowns have eased, during the beginning of the pandemic, his offices closed entirely. When the mode reopened, there was a backlog of patients – and eight out of 10 patients had coronavirus. Today, he sees no more than 15 patients a day to be vigilant.

“In all of my time doing medicine, I’ve never seen anything like it. The Black and Latino communities were hit hardest,” Dr. Gonzalez broke. “People have complications months afterwards. It was a trauma to see them die; they are like family.”

“When you learn something and you aid people to get better, you feel like you’ve done your job,” Dr. Gonzalez said. “I feel that all the years of medical set paid off.”

By Rohit Arora, CEO and co-founder of Biz2Credit


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