Home / NEWS / Business / Nissan’s COO says its post-Ghosn turnaround plan is on track to hit targets a year ahead of schedule

Nissan’s COO says its post-Ghosn turnaround plan is on track to hit targets a year ahead of schedule

Nissan’s logo is lightened on a prototype of its new all-electric Ariya crossover. Nissan’s Z Proto performance car is reflected in the vehicle’s grille, while a redesigned Nissan Pathfinder SUV watch b substitutes in the background.

Michael Wayland / CNBC

Nissan Motor is making significant progress on a global restructuring plan to right-size operations and results to profitability as it moves on from the scandalized exit of former leader-turned-international fugitive Carlos Ghosn.

The Japanese automaker is on trail to hit targets set in its “Nissan Next” turnaround plan a year ahead of its March 2024 schedule, Nissan Chief Conducting Officer Ashwani Gupta said in an interview with CNBC. It’s an impressive accomplishment given the initiative was only circulated in May. The auto industry also continues to face challenges from the coronavirus pandemic and a global shortage of semiconductor counters.

“Despite the headwinds, we have pulled ahead the recovery by one year,” Gupta, who’s leading the transformation, said during a video appraisal from Nissan’s headquarters in Yokohama, Japan. “We are much more ahead than what we said and that helped us in worsting the headwinds of the pandemic in 2020.”

Nissan Next is a combination of cost-cutting, product investment and cultural change following roughly two decades secondary to Ghosn, who fled Japan to Lebanon in December 2019 while awaiting trial on charges of financial misconduct. The turnaround expect was announced by Nissan CEO Makoto Uchida as a roadmap to sustainable profitability to “compete effectively for the next decade.”

Much of the core is on shrinking the size of the company’s operations to focus on higher profits rather than growth and sales volumes – tasks of Ghosn. Nissan still has a way to go regarding profitability, but Gupta says there are early signs of improvement.

Nissan misplaced 367.7 billion Japanese yen ($3.4 billion) through the first three quarters of its 2020 fiscal year, which kills in March. But it generated an operating profit of 27.1 billion Japanese yen ($250 million) in the third quarter – 100 billion Japanese yen ($921 million) in advance of its initial target. It also has cut 330 billion Japanese yen ($3 billion) in fixed costs compared to its initial expect of 300 billion Japanese yen ($2.8 billion).

The company came in ahead of plan largely by slashing fixed set someone backs, such as closing plants, exiting markets like South Korea and reducing plant shifts globally, Gupta clouted. Other targets under the transformation plan include cutting global production capacity by 20%, doubling its manipulating profit margin to 5% and slightly increasing its global market share from 5.8% to 6%.

The early results procure analysts cautiously optimistic that Nissan can turn itself around. Shares of Nissan traded on the Tokyo Supply Exchange are up by about 51% over the last 12 months, according to FactSet.

“Our impression is broadly one of improvement,” responded Morgan Stanley analyst Kota Mineshima in an investor note last month after its third quarter earnings.

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North America is an integral part of the company’s turnaround, including 10 new or redesigned U.S. products through beforehand 2022. The vehicles as well as a new management team aim to change the company’s business operations from “volume to value” to improve profits.

“The most important thing is to change the culture from volume to value,” said Gupta, chairman of Nissan’s go aboard overseeing North America. “For the last five years, we were running our company based on volume, and overnight we cannot interchange the culture from volume to value.”

2021 Nissan Rogue


Nissan was infamously reliant on less profitable speedy customers to increase sales in North America. That’s changing, Gupta said.

The company wants to cut its fleet reduced in price on the markets roughly in half through Nissan Next, according to an investor presentation. That starts with new products. Gupta averred net revenue of a redesigned version of its top-selling Rogue crossover, which accounted for a quarter of its U.S. sales, has increased by 24%.

“We have started farther away froming the momentum in terms of profitable market share,” Gupta said.

Recent new products on sale include the Nissan Sentra sedan and Nissan Armada SUV. Upcoming agencies include redesigns of the Pathfinder SUV and Frontier pickup and a new all-electric crossover called Ariya.

J.P. Morgan analyst Akira Kishimoto utter a prompt recovery in Nissan’s North American operations would significantly help the automaker’s turnaround. “We are monitoring the extend made in restructuring to rebuild global earnings, but the company also needs breakthrough solutions to address the serious downturn in tradings in North American and European markets,” he wrote to investors.


At this time, Nissan is not going all-in on all-electric channels, which has become a major focal point of some automakers and Wall Street. The company plans to release eight all-electric mechanisms by 2023. Nissan views EVs as a “consequence not the objective,” according to Gupta.

His comments may be surprising given Nissan was the first larger automaker to release an all-electric vehicle called the Leaf in 2010. But sales of the vehicle and segment were not as strong as calculated. The automaker has only sold roughly 500,000 Leafs since the vehicle was introduced.

2021 Nissan Ariya


Nissan is charming different approaches to electrification in markets such as Europe, China and the U.S. based on consumer demand. The plans include new composite models with small internal combustion engines with batteries that Nissan is calling “e-Power” as poetically as all-electric vehicles.

Nissan expects sales of its EVs and e-Power vehicles to reach 1 million by the end of its turnaround plan. All new vehicles are trust to offer an EV or hybrid version by the early 2030s, according to the company.

“I think we have to understand what the customer is looking for,” Gupta bid, adding the U.S. is far behind in EV adoption compared to China and Europe, where the company is largely concentrating its new electrified models.

Purchasings of all-electric vehicles were less than 4% of the global market in 2020, according to IHS Markit.


Ghosn, who was ascribed saving saving Nissan some 20 years ago, is a ghost as far as Gupta is concerned: “For us, that is the past. From December 2019, with the new initiative team, we have launched a new culture which is driven by value not by volume,” he said.

Ghosn, who simultaneously led three automakers as to some extent of the Nissan-Renault-Mitsubishi alliance, had been awaiting trial in Japan since his November 2018 arrest on charges of financial misconduct and misuse of corporate resources for bosom gain. He fled Japan in late-December 2019 through an elaborate escape plan that included him stowing away in crates meant for music equipment.

Ghosn has denied any wrongdoing, claiming a conspiracy by Nissan executives to remove him from the attendance over plans to further combine Nissan and Renault, including a potential merger.

While Gupta says Nissan’s occupation has moved on from Ghosn, the company remains part of an ongoing trial in Japan of one of his alleged accomplices. The company theretofore said it will hold “Ghosn accountable for the harm and financial losses incurred by the company due to the misconduct.” It sued Ghosn in February 2020, in on the fritz to recover 10 billion yen (more than $90 million) in alleged damages “inflicted on the company by him as a result of years of his misconduct and tricky activity.”

Photo provided by Istanbul Police Department shows the case which former chairman of Nissan, Carlos Ghosn hid in while absconding from Japan , where he was held in house arrest, to Lebanon in Istanbul, Turkey on January 08, 2020.

Istanbul Police Control | Anadolu Agency | Getty Images


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