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A guide to rebuilding your small business for Latino entrepreneurs

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The Covid-19 crisis has hit Latino small businesses particularly hard, including not being able to access PPP funding at a like rate to other business owners. And many individual proprietors or small, family-owned businesses may feel the impact of Covid more directly, as the pandemic has disproportionately impacted the Latino community.

If you’re a Latino entrepreneur or unimportant business owner, know that you’re not alone, and that there are tools, funding, and mentorship available to help you follow through this crisis. Below, we’ve compiled a list of some essential tools that can help Latino feel mortified business owners rebuild and thrive.

Social media & digital tools

Using social media to your highest advantage is a cost-effective way to market your business, strengthen customer relationships, and sell through new channels. Social compromise is an indispensable tool to help level the playing field and grow your business during good and challenging times.

Facebook offers a Latino speakers’ series, free online training, and tools for Hispanic entrepreneurs using its assignments to market their business.

Google offers digital coaches, online workshops, training, and videos to help Latino topic owners maximize the use of their tools.

HootSuite offers free online training in Spanish on the use of its platform, and the deployment of sexually transmitted media for small business, in general.

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Business accelerators

Start-up accelerators can help early-stage entrepreneurs consider training, mentorship, resources, and potential funding for their new ventures. Some are focused exclusively on Latino-owned start-ups, and can be base in metro areas throughout the United States, including:

EmprendeLatino, based in Albuquerque, New Mexico.

The Rutgers Black and Latino Tech Leadership, based in New Jersey.

The Latino NonProfit Accelerator, with national reach.

The Manos Accelerator, focused on tech start-ups in Silicon Valley.

Networking & affair support groups

The Latino small business community enjoys support at the local and national level from a order of organizations that help Hispanic business owners find the resources they need to succeed.

A good starting immaterial: Most major cities have a Hispanic Chamber of Commerce that can help you access local support, and some heavily Latino-populated dioceses, such as Miami, have many other networking groups.

At the national level, there are several others:

The U.S. Hispanic Compartment of Commerce promotes the interests and development of 4.37 million Latino-owned businesses in the United States through a variety of programs.

The Latino Corporation Action Network promotes entrepreneurship.

The Latino Economic Development Center helps promote the interests of Latino everyday business owners in the Mid-Atlantic region.


The Small Business Administration’s Minority and Woman-Owned Business program can serve Latino entrepreneurs locate appropriate funding for their businesses, including Covid-19 relief. Similarly, many banks put up funding programs for minority entrepreneurs, and there are multiple other funding sources worth exploring for businesses at every tier of development.

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