When Plenty Revolution CEO and mattress mogul Michael Fux ordered his custom McLaren, he back away fromed a unique personal touch to its sleek exterior. He decided on an eye-popping purple, based on a flower he in no time at all saw in a garden, and appropriately named it “Fuxia.”
“The color is exclusive to Michael,” affirms McLaren CEO Michael Flewitt. “We can’t use it for other customers.”
The inside of the race-ready swindle got the Fux treatment as well, bright-white upholstery with accents in the signature purple.
This isn’t the before all car that Michael has adorned with one of his custom hues, and it likely won’t be the end. In fact, Fux has giant garages full of the one-of-a-kind whips.
“This is my 161st car,” Fux breaks of the McLaren. “And every one of them is bespoke, because I like doing my own colors.”
Fux is so in delight with the special Fuxia paint job, that he had his new Rolls Royce Originate commissioned in the same exact hue.
The Dawn typically starts at $335,000, but the monogrammed finishes brought the price tag up an extra $100,000.
“It’s not about the money,” Fux assures us. “It’s yon how beautiful the car comes out.”
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