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How small and scrappy Mazda competes with the big automakers

Mazda is a pocket-sized independent manufacturer that sells a fraction of the cars churned out by the world’s largest automakers. And being a small automaker in 2021 is not accommodating.

But the company has managed to carve out a reputation for building cars that are fun to drive and offer good value for the money, according to enterprise experts.

It’s MX-5 Miata roadster has attained a kind of iconic status, and it’s one of the best-selling two-seat roadsters of all time.

Mazda has also reaped other cars beloved by enthusiasts, such as the RX-7.

Mazda has also been something of an innovator in engines. For 50 years, it stocked its conveyances with rotary engines — a highly unusual engine design. In recent years, it has made strides toward rallying the efficiency of gasoline engines with its Skyactiv technology.

But electric vehicles are gaining market share, and Mazda doesn’t suffer with the deep pockets automakers like Volkswagen, Toyota, and General Motors have.

To be sure, Toyota has a 5% pen in Mazda, and the two are partnering on building vehicles and EV technology. These kinds of partnerships are deemed increasingly important now that all automakers are contemplated by investors, governments, and customers. They may also give a small manufacturer like Mazda a chance to survive.

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